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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan

Amy Mazzola
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04/04/2024
Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced […]
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IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising to Support an Industry-Wide Transition to More Sustainable Operations

Lauren Wakefield
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26/03/2024
26th March 2024, Brussels, Belgium - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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IAB Europe Sends Letter to the EDPB on the 'Consent or Pay' Model

Amy Mazzola
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19/03/2024
Brussels, Belgium, 19 March 2024 - IAB Europe, Alliance Digitale, IAB Italia, and IAB Spain have sent a joint letter […]
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IAB Europe Unveils Latest Supply Chain Transparency Guide with a Focus on Sustainability

Amy Mazzola
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08/03/2024
In a move that underscores the digital advertising industry's commitment to transparency and sustainability, IAB Europe's Programmatic Trading Committee has […]
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CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

Lauren Wakefield
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07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]
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IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Lauren Wakefield
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29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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Blog

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4 Reasons Why You Should Attend Interact 2024 in Milan

Lauren Wakefield
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17/04/2024
Still thinking about attending IAB Europe's flagship Digital Advertising and Marketing Conference in Milan? With just over a month to […]
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Dive into IAB Europe's Q1 2024 Committee Highlights & Discover What's Coming Up!

Lauren Wakefield
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17/04/2024
Spring has sprung and we're delighted to share a round-up of some of the great work we have achieved in […]
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Guest Member Blog Post with Advertima: Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Amy Mazzola
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16/04/2024
In this week’s guest member blog post, we caught up with  Iman Nahvi,  Co-Founder, Chief Executive Officer at Advertima as […]
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Rebutting the Flawed Assumptions Surrounding the Debate on the ‘Consent-or-Pay’ Model

Lauren Wakefield
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15/04/2024
In the context of the EDPB’s upcoming Opinion and subsequent Guidelines on the ‘Consent-or-Pay’ model, a number of statements and […]
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Meet the Interact 2024 Speaker - A Q&A with Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)

Lauren Wakefield
|
12/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]
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Join the IAB Europe Team - Vacancy for Chief Operating Officer (COO)

Lauren Wakefield
|
10/04/2024
IAB Europe is soliciting candidacies for a new, senior position of Chief Operating Officer (COO) to enable the Association’s growing […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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