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Long list of finalists announced for IAB Europe’s Research Awards
London 26th May 2011: IAB Europe is delighted with the overwhelming response to its newly-launched Research Awards. The judges have now selected the long list of finalists from which the winners will be chosen. Winners will be announced on the evening of the first day of the Interact Congress in Barcelona on 8th June (www.interactcongress.eu).
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Category: Ad Effectiveness |
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Company |
Title |
Region |
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ROI and incremental reach analysis of CPG Campaigns (UK, Germany, Netherlands) |
Pan-European |
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Microsoft Advertising |
Dwell on Branding |
Pan-European |
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MRC International |
The world’s first comparison study between iPad and Print Advertising |
Sweden |
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United Internet Media AG |
WEB.Effects Impact Benchmarker - Generalized insights on the effects of online advertising |
Germany |
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United Internet Media AG |
Contact Quality of TV vs. Online Video |
Germany |
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BSkyB & IAB UK |
Sky & IAB Video Advertising Format Study |
UK |
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Yahoo! France |
Automotive Advertising: identifying the impact of digital during the purchase cycle |
France |
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Yahoo! Europe |
Digital Memories |
Pan-European |
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Category: Consumer Attitudes and Behaviour |
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Company |
Title |
Region |
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GM/eResearch Corp |
VIU (Voice of the Internet User Research Project): The impact of online advertising in Romania |
Romania |
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Google/IAB Europe |
CCB |
Global |
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IAB Turkey |
IAB Turkey Internet Audience Measurement Research |
Turkey |
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IAB UK & DMA |
Mobile Messaging |
UK |
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K2 Internet S.A. |
Facebook Eyetracking. How do we consume posts from friends and brands |
Poland |
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Microsoft Advertising |
Talking Brands |
Pan-European |
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Microsoft Advertising |
The Great Ignored |
Pan-European |
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Microsoft Advertising & Carat |
New Shopper Journeys |
Global |
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Orange |
Orange Mobile exposure 2010 |
Pan-European |
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Corelio Connect |
Digital Advertising and its role in conversation management |
Belgium |
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Yahoo! |
APPetite' - The Hunger for Mobile Media |
Pan-European |
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Yahoo! Europe |
Digital Memories |
Pan-European |
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Category: Mobile |
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Company |
Title |
Region |
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IAB UK |
Mobile and the Media Day |
UK |
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IAB UK |
Mobile Commerce |
UK |
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MRC International |
The world’s first comparison study between iPad and Print Advertising |
Sweden |
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Orange |
Orange Mobile exposure 2010 |
Pan-European |
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Polkomtel SA (Plus) |
Mobile internet 50+ - New Media in the Hands of Older Users |
Poland |
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Yahoo! |
APPetite' - The Hunger for Mobile Media |
UK |
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comScore |
GSMA Mobile media Metrics (MMM) |
UK |
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Category: Social Media |
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Company |
Title |
Region |
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CNN International |
POWNAR - The Power of News and Recommendation |
Global |
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CRM Metrix |
Measuring and Valuing the Branding Impact of Facebook Fan pages |
France |
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Gemius/IAB Europe |
"Do You CEE?" 2010 Report by Gemius and IAB Europe |
Pan-European |
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NK.pl |
NESCAFÉ 3in1 University Ranking with aid of Social Networking portal |
Poland |
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IAB Netherlands / MeMo² |
The Influence of a Social Media Campaign on Branding - SocialTracker (TM) Glen Grant - Facebook |
The Netherlands |
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Category: Cross Media |
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Company |
Title |
Region |
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ROI and incremental reach analysis of CPG Campaigns (UK, Germany, Netherlands) |
Pan-European |
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MRC International |
The world’s first comparison study between iPad and Print Advertising |
Sweden |
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BSkyB |
BSkyB's cross-media campaign effectiveness study proves that Gillette’s sponsorship of Sky Sport’s premium content across multiple media platforms boosted campaign objectives |
UK |
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IAB Europe |
IAB Europe Mediascope Europe 2010 (also including IAB Europe Multi-Screeners Report, IAB Europe European Media Landscape Report, IAB Europe European Mobile Users Report, IAB Europe Digital Mums with Young Children) |
Pan-European |
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Corelio Connect |
News brand readership through different Online and Offline Channels |
Belgium |
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Corelio Connect |
Digital Advertising and its role in conversation management |
Belgium |
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INMA (IAB Norway) |
Can display advertising increase the offline sales for the FMCG industry? |
Norway |
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Category: Branding |
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Company |
Title |
Region |
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CNN International |
POWNAR - The Power of News and Recommendation |
Global |
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K2 Internet S.A. |
Facebook Eyetracking. How do we consume posts from friends and brands |
Poland |
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MRC International |
Valuing Display Ads |
Sweden |
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United Internet Media AG |
WEB.Effects Impact Benchmarker - Generalized insights on the effects of online advertising |
Germany |
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Corelio Connect |
Digital Advertising and its role in conversation management |
Belgium |
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eye square GmbH |
Implicit Ad Effects - A Joint Study of the Biggest German Online Marketers |
Germany |
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INMA (IAB Norway) |
Can display advertising increase the offline sales for the FMCG industry? |
Norway |
The judges for the Awards include Bruce Hoang – Group Marketing Director, Orange Advertising Network, Fay Miller – Marketing Manager, Adconion Media Group, Patrick Marck – General Manager IAB Belgium, James Smythe - Managing Director Culture of Insight and Laurence Bird, previously of IAB UK and CNN.
IAB Europe is grateful for the support of Awards sponsor, Lightspeed Research.
Ends
For more information about the Research Awards and Interact please see www.interactcongress.eu
Media please contact: pressrelations@iabeurope.eu
Geraldine Gitel, (English, French) Tel: +44 7787 686 122 ggitel@greenfieldscommunications.com
Lucy Green Tel: +44 (0) 7817 698366 lgreen@greenfieldscommunications.com
About IAB Europe
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IAB Europe is a federation of national Interactive Advertising Bureaux (IAB) across Europe. Its mission is to promote the growth of the interactive advertising markets on behalf of its clients and national members. Supported by every major media group, advertisers, agency, portal, technology and service provider, its voice represents the interest of more than 5000 company members. IAB Europe coordinates activities across the region including public affairs, benchmarking, research, setting standards and best practices. The member countries are Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the UK. Our corporate members include Adconion Media Group, Adobe, ADTECH, Alcatel-Lucent, AOL Advertising Europe, AudienceScience, BBC, CNN, comScore Europe, CPX Interactive, Criteo, eBay International Advertising, Ernst & Young, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Media Group, Google, GroupM, Hi-media, InSites Consulting, Koan, Microsoft Europe, Millward Brown, MTV Networks International, Netlog, News Corporation, nugg.ad, Nielsen Online, Orange Advertising Network, Prisa, Publicitas Europe, Sanoma Digital, Selligent, Specific Media, The Walt Disney Company, Tradedoubler, Truvo, United Internet Media, ValueClick, White&Case, Yahoo! and zanox. |
