IAB Europe and IAB Belgium today launched the website http://www.cookiedemosite.eu/ that demonstrates the serious consequences for the consumers’ surf experience of the overly strict consent requirement amendment on cookies and other storing technologies as adopted by the Dutch Parliament on 22 June 2011 (which has to be confirmed or rejected by the Dutch Senate).
The amendment would require websites to receive a user's explicit consent before placing certain cookies on their computer. Some groups and advocates are pushing for similar laws in EU/EEA countries that have not yet transposed the E-Privacy Directive. Recent research conducted by Nielsen on some of the most popular websites found that more than half the cookies would be captured by the Dutch law.
” The Dutch Government has pointed out that it will be enforcing the law - if adopted - against Dutch companies only. IAB Europe is concerned that the legislation will put Dutch companies at a serious competitive disadvantage. The maturity and value of the Dutch online advertising market is among the top five in Europe and is likely to lose its place in the EU ranking if the Dutch Senate confirms the proposed law.