IAB Europe is delighted to announce the winners of its Research Awards. The Awards were introduced last year to recognise and champion the vital role research plays in effective digital marketing. The winners were announced last night at a gala dinner held as part of IAB Europe’s Interact Congress in Barcelona (www.interactcongress.eu).

It was a good night for Yahoo! and the Financial Times with both entrants walking away with two awards each. Yahoo! won both the Ad Effectiveness and Consumer Attitudes & Behaviour categories, while the FT scooped the Cross Media and Audience Measurement awards.

IAB Europe Research Award Winners:

Highly Commended Award recipients:

Alison Fennah, Vice President of Research and Marketing for IAB Europe says, “Congratulations to our all our winners and those recognised as highly commended. The standard of this year’s entries was exceptionally high, so they are truly deserving of recognition. The winning projects will go on to form part of IAB Europe’s expanding library of best practice to be used and referenced by industry professionals.”

IAB Europe is grateful for the support of its Research Awards sponsor, SPA Future Thinking. Richard Barton, Managing Director of SPA Future Thinking said, “We are delighted to have been involved in this year’s IAB Europe's Research Awards, which not only recognise the research excellence across Europe but help to raise industry standards through shared learnings.”

The 2012 Award judges, led by Nick Hiddleston, Worldwide Research Director of ZenithOptimedia, are Serena Belloni of IAB Italy; Lisa Cowie, Senior Manager of Insight at Viacom International Media Networks; and Jo Rigby, Global Insight Director at Omnicom Media Group.

For more information about the Research Awards and Interact please see www.interactcongress.eu.