IAB Europe is delighted to announce the winners of the Marketing and Interactive Excellence Awards Europe 2012 (MIXX). Prizes were awarded at the Interact Congress gala dinner on the 30^th of May 2012. The awards celebrate the best interactive campaigns across Europe with entry restricted to case studies that have previously won an award at the national level. The 2012 MIXX awards attracted over 65 entries from across Europe.  

Alain Heureux, IAB Europe President and CEO said “As 1 in 5 advertising Euros in Europe is now spent online, the display of creativity at this year’s MIXX awards is testament to the growing strength of the interactive advertising industry. The Judging Committee and I were profoundly impressed by this year’s entries and the winners rightly deserve this celebration of their work. The winners are:

• MagiClick Digital Solutions for Danone ‘Discover the Animals with Dino’ (Turkey) in the brand awareness and positioning category; 
• TBWA Brussels for Maes ‘Adopt a keg’ for direct response; 
• V for Viral for Greenpeace ‘Seninki Kac Santim’ (Turkey) for lead generation;
• MTDDB/ Tribal DDB / OMD for Doritos ‘Academia’ (Turkey) for best brand / product launch; 
• Wanda Digital for Nestlé ‘Chokolike’ (Turkey) for experimental /innovative campaign; 
• These Days for Truvo/Golden Pages ‘Golden Wedding’ (Belgium) for cross media integration;
  
• Carnation Group for Toyota ‘Creatures’ (Hungary) in the mobile category.”  

This year also marked the award of two special prizes. IAB Poland accepted the ‘Best Country’ award on behalf of its Polish members, reflecting the growing importance of the Polish industry. Finally, Stephan Noller CEO of nugg.ad was awarded the ‘Best Personality’ award reflecting Stephan’s continued position at the heart of European innovation in interactive advertising. 

Alain Heureux, IAB Europe President and CEO said “Online advertising is a clear and vital contributor to the wider European economy and the winners of this year’s MIXX Awards Europe demonstrate the sector’s role in promoting innovative, inspirational and influential engagement with consumers.” 


Contact:
MIXX Awards: www.mixxawardseurope.eu
Sara Rachdi at mixxawards@iabeurope.eu