IAB Europe / EASA meet Article 29 Working Party delegation

IAB Europe / EASA meet Article 29 Working Party delegation to present pan-European self-regulation to enhance transparency and consumer control over Online Behavioural Advertising Self-regulation to safeguard consumer privacy and to ensure continued growth and development of the internet

On Wednesday 16th September in The Hague, a delegation from IAB Europe and the European Advertising Standards Alliance (EASA) met the Article 29 Working Party chairman, Jakob Kohnstamm and some representatives from the Article 29 Working Party, (Peter Hustinx, European Data Protection Supervisor, Rafael Garcia Gozalo, Head of the International Department of the Spanish Data Protection Agency and other colleagues). The constructive meeting was the first opportunity that IAB Europe and EASA have had to meet and exchange views on the industry's self-regulatory regime for Online Behavioural Advertising (‘OBA’). For further information see: http://www.vision6.com.au/ch/12399/2d9r4v9/1502233/94612vt14.html

While the transposition of the revised ePrivacy Directive is ongoing at EU Member State level, the digital industry is advancing its self-regulatory regime that aims to enhance transparency and choice for consumers. At the heart of the initiative is a commitment to place a small and easily-recognisable symbol or icon in display advertisements on websites. With one click, this will allow consumers to find out more information and exert greater control over behavioural advertising, including via a pan-European website: http://www.vision6.com.au/ch/12399/2d9r4v9/1502234/94612n2d3.html. This is being made available in many different European languages. The initiative offers consumers and businesses a harmonised approach across Europe to safeguard privacy.

“This new approach fits in with the needs of today’s internet users: information is provided contextually where relevant and is instantly available. We use the dynamism and interactivity of the internet to provide pragmatic privacy control for OBA”, said Stephan Noller, CEO nugg.ad and Chair of IAB Europe’s Policy Committee.

Angela Mills Wade, Executive Director of the European Publishers Council and Vice Chairman of EASA added: “Our self-regulatory initiative should be viewed as part of an overall set of several measures to implement Article 5.3 of the revised ePrivacy Directive. Some of these measures will be statutory and others self-regulatory which together will ensure an overall package of compliance.”

“We are pleased that we were given the opportunity to explain the core functioning of our initiative to the Article 29 Working Party. We look forward to reviewing the forthcoming opinion by the Article 29 Working Party on industry's self-regulatory regime. It will also be interesting to see this in the context of their opinion of the new laws that are currently being introduced by Member States.” said Kimon Zorbas, Vice President, IAB Europe.


Contacts:

IAB Europe: Kimon Zorbas: vp@iabeurope.eu // +32 (0)494 34 91 68

EASA : Angela Mills Wade : angela.mills@wade.uk.net // +44 1865310732

For further information please visit: http://www.vision6.com.au/ch/12399/2d9r4v9/1502236/9461214fyh.html