I²C awards to foster innovation in online advertising
IAB Europe is delighted to announce the incorporation of the Interact Innovation Camp (I²C) into this year’s Interact Congress. The I²C will foster innovation by showcasing the work of 20 selected young companies building their businesses using data to the senior pan-European executives at Interact through a series of inclusive sessions. The best will be celebrated in an awards presentation at the end of the two day conference.
Alain Heureux, President and CEO of IAB Europe says, “Interact offers a unique insight into how today’s leading brands are capitalising on the strengths of digital media. This year’s event will offer an opportunity to benefit from the expertise of the leading players that we’re bringing together and reflect on the future potential of the online advertising industry as well as celebrating upcoming new businesses through the Innovation Camp.”