The project management body of IAB Hungary and MAKSZ (Organization for the Hungarian Communication Agencies) appointed Gemius and Ipsos’ consortium as winner of the Hungarian online traffic and audience measurement tender (Digitális Közönségmérési Tender – dkt13) for the period of 2013-2017.
The dkt13 tender organized by MAKSZ and IAB Hungary and headed by András Máth (Ringier and head of IAB’s Research Working Group in Hungary) is successfully finished. The Executive Committee announced Gemius – Ipsos as the winner of the tender, and starts the contract negotiations with them for the 2013-2017 period. The agencies and the publishers will discuss the contract and the future project owner JIC’s setup in the following months. The JIC already has more than 25 entities from the Hungarian market and IAB Hungary - MAKSZ are still open to welcome new members.
The tender document was finished end of Autumn 2011 with the cooperation of more than 10 companies’ research professionals. The tender was announced 5th December, 2011. Seven research institutes asked for the documents and 3 suppliers’ bid arrived by the deadline of 13th February, 2012. After the thorough valuation of Expert Body, the Executive Committee invited Gemius – Ipsos and GfK – Median for the 2nd round of the tender, where they presented their solutions and took questions. End of April the decision body asked for a 3rd round of their bids with their written answers.
The main priority of the Decision Body and the Researchers was that the new project would serve all digital channels’ research needs, so the entities can access national and international website’s, mobile and video services’ audience on one interface. We believe that this research will provide stable, accessible and trustworthy data for the next 5 years.
Members of the Executive Committee: Zoltán Barnoth (MEC Interaction), Tamás Dely (HVG), Szilárd Domonkos (Sanoma), Attila Erős (Fastbridge), Nándor Kovács (Kirowski Isobar), Péter Novák (IAB Hungary, Origo), József Steff (Sanoma), Ákos Szabó (Adaptive Media), Erik Szabó (Carnation) and Gábor Ziegler (CEMP).
The research professionals in the Expert Body were: Péter Darvas (Origo), Kata Földi (Axel Springer), Tamás Jobbágy (MEC Interaction), Katalin László (R-Time), János Mechler (Aegis), Tamás Nagy (Omnicom Media Group), Gabriella Sasvári (Sanoma), Péter Somogyi (EvoMedia).
Both IAB Hungary and MAKSZ would like to thank the professionals and their companies for their great work in the past 6 months.
András MÁTH, dkt13 Project Leader
Mobil: +36 70 338 0238