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 23.01.2012IAB Europe and EASA welcome dialogue with the Article 29 Working Party IAB Europe and EASA welcome dialogue with the Article 29 Working Party Following the Article 29 Working Party open letter dated 8 December 2011, IAB Europe and EASA continue to welcome dialogue on the IAB Europe OBA framework and the EASA Best Practice Recommendation. Read More  Gemius wins the internet audience measurement tender in the Czech Republic

Gemius, the EMEA region leader in internet research, has won a tender for online audience measurement audit in the Czech Republic. The Czech Joint Industry Committee, SPIR, decided to change its provider, comScore, due to delays in implementation and failure to submit all the offered deliverables in the next planned wave of the research.

Read More  IAB Europe urges EU Member States to consider negative impact of an overly strict consent for cookies

IAB Europe and IAB Belgium launches www.cookiedemosite.eu to demonstrate the serious consequences for consumers’ surfing experience.

Read More  IAB Europe / EASA meet Article 29 Working Party delegationIAB Europe / EASA meet Article 29 Working Party delegation to present pan-European self-regulation to enhance transparency and consumer control over Online Behavioural Advertising Self-regulation to safeguard consumer privacy and to ensure continued growth and development of the internet Read More  15.09.2011IAB Europe’s media consumption research Mediascope now accessible via Nielsen IMS Clear Decisions™

IAB Europe is pleased to announce that Mediascope is now available on Nielsen IMS Clear Decisions™ through an IAB Europe subscription service.

Read More  08.08.2011Gemius appointed the official internet audience measurement provider in Slovakia Gemius, the leading internet research agency in the EMEA region, has been selected as the official internet audience measurement provider in Slovakia. IAB Slovakia, the local joint industry committee, announced that Gemius will launch the forthcoming wave of internet measurement starting from 1 January 2012 in cooperation with Mediaresearch Slovakia. The study will be continued for the next three years. Read More  14.07.2011IAB Europe congratulates Hungarian legislator for consumer friendly law on use of storing technologies and cookiesOn Tuesday this week the Hungarian parliament voted on the transposition of the E-Privacy Directive. The Directive was revised and adopted by the European Parliament and the Council on 25th November 2009 and has to be transposed into national law. Read More  13.07.2011IAB Europe elects new Board

IAB Europe is pleased to announce its new Board, elected by its members during the General Assembly of June 8. The new Board, which will operate for the next two years, represents the entire spectrum of stakeholders from the digital marketing ecosystem. It must comprise 18 members each from national trade bodies and from Corporate members.

Read More  29.06.2011AIM becomes IAB SlovakiaAt a Members’ meeting of the Association of Internet Media, the new bylaws were approved that changes the name of the organisation from AIM to IAB Slovakia. Read More  IAB Europe announces MIXX and Research Award Winners IAB Europe has great pleasure in announcing the winners and runners-up in its MIXX and Research Awards. Prizes were awarded last night at the party at the end of the first day of this year’s Interact Congress. Read More  New board members elected at IAB Europe

IAB Europe is pleased announce the election of our new BOARD for 2011-2012 at the General Assembly Meeting which took place at Barcelona on the 8th June 2011.

Read More  ONLINE DISPLAY ADVERTISING BOUNCES BACKDisplay advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Read More  Long list of finalists announced for IAB Europe’s Research Awards IAB Europe is delighted with the overwhelming response to its newly-launched Research Awards. The judges have now selected the long list of finalists from which the winners will be chosen. Read More  IAB EUROPE AND EIAA MERGE TO FORM SINGLE, EMPOWERED EUROPEAN INTERACTIVE ADVERTISING TRADE ASSOCIATIONIn an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) announced today that they have joined forces ... Read More  Overwhelming response to IAB Europe’s Research AwardsIAB Europe is delighted with the overwhelming response to its newly-launched Research Awards, the winners of which will be announced on the first day of the Interact Congress in Barcelona on 8th June (www.interactcongress.eu). Read More  Europe’s Online Advertising Industry Releases Self-Regulation Framework

IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses.

Read More  Together forever? Online and traditional media fall in love at Interact BarcelonaIAB Europe is delighted to announce the engagement of online and traditional media at this year’s Interact at the prestigious Arts Hotel in Barcelona, 8-9th June. Read More  European Parliament report on online advertising wide of the markBRUSSELS 15 December 2010: Today, the European Parliament adopted a ‘Report on the Impact of Advertising on Consumer Behaviour ’.  The report takes a critical view of online advertising and suggests a number of measures that would not only harm Europe's advertising sector, but also impact the financial viability of advertising-funded free online services, used by millions of Europeans on a daily basis. Read More  29.11.2010Interact Congress 2011 - Sponsorship packages now availableInteract Congress 2011 - Sponsorship packages now availableNow in its fifth year, Interact is the perfect opportunity to profile your company's products and services to a unique pan-European audience. We have sponsorship packages to suit your budget. Read More  22.11.2010EU has trouble digesting new law on Internet Cookies - IAB Europe offers solution

IAB Europe responds with a proposal that would place icons on Internet ads that use tracking tools. A user could click on the icon to see what data are being collected and choose to block any cookies.

Read More  AdEx interims: Double digit growth for online advertising in EuropeIAB Europe releases half yearly figures from a number of national Interactive Advertising Bureaus, revealing healthy double-digit growth in online ad spend despite the continuing challenging economic environment across the region. Read More  06.10.2010IAB Europe condemns ‘re-spawning’ as an illegal marketing practiceIAB Europe calls on all businesses and other bodies not to engage in re-spawning to bypass users’ expressed choices, and to take measures to address and /or eliminate re-spawning when they learn of its use, which could include referrals to IABs or Data Protection Authorities for resolution. Read More  30.09.2009IAB Europe's September News SummaryIAB Europe's September News SummaryConsumer Benefit Study....Privacy and self-regulation roundtable....IAB Europe  expands....New Corporate Members join the network....Regional Reports....National congresses in October & November....Interact Congress date confirmed.... Read More  20.09.2009Advertising-supported web services to deliver €100 billion in value to consumers in 2010, rising to €190bn by 2015

Europeans now spend an average of 24 hours on the internet every month*. Once we’ve paid for our internet access, almost all of the services that we use regularly – from email, instant messaging and maps to social networks, gaming, music and video sites, and to search and price comparison – are free, funded largely by online advertising.

Read More  13.09.2008Online Branding & Social Media Workshop comes to London by popular demand

IAB Europe is re-staging the highly successful online branding and social media workshop held at June’s Interact Congress in Barcelona. Presentations from this event can be found in the Knowledge Bank

Read More  02.09.2010ADTECH, CPX Interactive, Expedia, Selligent, TripAdvisor & ValueClick join IAB Europe Brussels 2nd September 2010: Europe’s Internet Advertising Bureau’s 2010 objectives attract industry leaders - ADTECH, CPX Interactive, Expedia, Selligent, TripAdvisor and ValueClick
Read More  29.06.2010European online advertising industry calls for Greek Government to stop planned internet taxThe Greek Government has proposed a law that would introduce a 21.5% tax on online advertising. IAB Europe calls upon the Greek Government to reconsider its plans. Read More  17.06.2010Online brand advertising: IAB Europe’s White Paper puts you in the pictureOnline brand advertising: IAB Europe’s White Paper puts you in the picture

IAB Europe's Brand Advertising Committee has released its eagerly-awaited White Paper ‘Brand Advertising and Digital’. Detailed and authoritative, the report is essential reading for everyone concerned with online branding and advertising, one of the few areas of advertising that has not only stood up in the recession but grown.

Read More  03.06.2010IAB MIXX Awards Europe crowns the best European digital campaignsIAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of the trade body’s Interact Congress.  The Belgian agency Boondoggle won two of the four awards;  the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and Best Brand/Product Launch award with the Baby Elephant campaign for the Antwerp Zoo. Read More  03.06.2010IAB Europe launches Consumer Commerce BarometerFree research tool will provide agencies and advertisers with consumer insights across 27 countries and 36 product categories. For those agencies and advertisers who have wondered what percentage of their target consumers are researching online before purchasing offline or wanted to compare the role of online in the consumer journey from research to purchase across different countries to help them allocate their marketing budget more effectively, help is now at hand. Read More  02.06.2010Europe's online ad market continues to grow despite the recessionThe Interactive Advertising Bureau Europe (www.iabeurope.eu) has just released the findings of its annual advertising expenditure survey for the year ending December 2009. Read More  13.05.2010Put yourself in the BIG picture in Barcelona Next month the world of digital advertising will come together for their must-attend event of the year. In two densely packed days delegates will get a 360 degree view of where online branding is now and where it’s going. Read More  11.05.2010Back-to-back digital ad conferences offer supersaverBargain offer for Barcelona venues 2nd – 9th June. IAB Europe’s Interact Congress 2010 and AdMonsters’ Publisher Forum EU XIV have introduced an exclusive all-in-one package for both events at a discounted rate of €1,200. Read More  20.04.2010Interact Congress 2010: Get set for a hot debate on online brandingThere’s likely to be a lot of lively debate when Interact 2010 kicks off in Barcelona on 2nd June. With an impressive line-up of some of the savviest players in the digital advertising industry set to throw their radical ideas into the arena, we expect debate to be fierce! Read More  25.03.2010AB-InBev, HSBC, Google, Mindshare, R/GA and Yahoo! join IAB Europe’s Interact CongressIAB Europe is delighted that so many senior figures have agreed to participate in the Interact Congress (www.interactcongress.eu) on June 2nd and 3rd in Barcelona. Read More  11.03.2010BBC Worldwide, Microsoft, Razorfish, ValueClick confirmed for IAB Europe’s Interact CongressIAB Europe is delighted to announce that senior executives from the interactive online advertising industry have confirmed their participation at the Interact Congress Read More  03.02.2010Adobe, CNN, Fox Interactive, News Corporation, Yahoo! and zanox join IAB Europe IAB Europe is delighted to welcome Adobe, CNN, Fox Interactive, News Corporation, Yahoo! and zanox to the trade body for the interactive and digital media industry. IAB Europe represents over 5000 companies in the European internet advertising sector, and the membership of these players boosts the organisation as it gets set for 2010. Read More  02.02.2010IAB Europe appoints Screen Digest as new AdEx research partnerIAB Europe is delighted to announce that media analyst firm Screen Digest is the new research partner for the annual advertising expenditure report, AdEx. Read More  IAB Europe announces new Board and welcomes the biggest new names in digital advertising as membersBrussels 23rd June 2009:  The Interactive Advertising Bureau Europe (IAB Europe) is pleased to welcome new members to its Board. Following its highly successful Interact Congress earlier this month, the trade body for the digital advertising industry is delighted to have the support of these key individuals and to announce five new corporate members.  Read More  21.05.2009Interact 2009: Countdown begins to the online advertising event of the year

Influential industry figures Guy Phillipson and Michael Nutley outline panel plans

IAB Europe’s Interact Congress is less than a month away and it seems everyone in the online advertising industry in Europe is talking about it. Here we preview two of the panels that have got people talking:  

Read More  21.04.2009Interact 2009: Online advertising continues to innovate to beat the crunchIAB Europe lines up the best brains in digital to share valuable insights. IAB Europe’s speakers at the Interact Congress will be using the event to address how innovation can help the digital advertising industry through the recession.  Read More  18.03.2009Telecom Package: European Parliament amendment threatens

Brussels, March 30th 2009: The European Parliament will soon vote on an amendment to the ePrivacy Directive (2002/58/EC) that could seriously disrupt Internet usage by European citizens.

Read More  IAB Europe gets set for 2009 and beyondThe Interactive Advertising Bureau Europe (IAB Europe) is pleased to announce a newly appointed Board, to welcome new national and corporate members and to reveal its new logo and website. Read More