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17.05.2013Interact Preview: Bridging The Gaps
Bridging the gaps: building customer relationships and delivering results. Curious about how to bring marketing disciplines together to really focus on the consumer and deliver results? Look forward to our panel of experts on Interact Day 2.Read More 14.05.2013Interact Sneakpreview: Latest digital business trends - Last chance to register!The Digital Business Trends stream comprises of 3 sessions dedicated to answer to 3 key questions with insights from our digital experts. Read More 03.05.2013Interact Sneakpreview: How EU regulations impact on your businessPolicy to practice, the bottom line: how EU regulations impact your business. Sean Kelly, one of the leading Members of the European Parliament working on the Data Protection dossier, will explain the impact of proposed new privacy rules on European digital businesses and consumers. Read More 02.05.2013Shortlist of Finalists announced for the MIXX Awards Europe 2013IAB Europe is delighted to announce this year’s shortlist for the MIXX Awards Europe 2013. The Awards received a record number of entries with a total of 234 cases and the jury nominated 3 cases per category. Read More 02.05.2013Shortlist of Finalists announced for IAB Europe’s Research Awards 2013IAB Europe is delighted to announce the shortlist of finalists for its 2013 Research Awards. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Barcelona on 23rd May. Read More 26.04.2013Interact Sneakpreview: Hear secrets from industry captainsInteract 2013 is pleased to confirm the presence of European digital industry leaders at this year's conference. Read More 23.04.2013Longtime planned rotation at the top implemented at IAB EuropeIAB Europe has confirmed that Alain Heureux has decided to step-down from his role as CEO and President, handing the baton to long-time IAB Europe Vice President, Kimon Zorbas. The changes have been planned for some time and will give Alain Heureux the opportunity to focus on new professional challenges. Read More 19.04.2013Take a free Masterclass in Real Time Bidding AdvertisingJoin us on 22 May 2013 in Barcelona for the RTB Masterclass, a one-day event offering hands-on knowledge and tips on Real Time Bidding from the very best experts in the industry. Read More 19.04.2013Interact Sneakpreview: A unique showcase of creativityInteract will bring you fresh and inspiring creative showcases featuring advertisers & agencies presenting their award-winning digital campaign. Read More 05.04.2013IAB Europe Research Awards 2013 Jury announcedIAB Europe Research Awards 2013 Jury announced: Media research experts from agencies, publishers and IABs across Europe come together to judge the best of this year’s research projects. Read More 22.03.2013Interact Sneakpreview: Ready for innovation?The investment in young talent will enhance the creation of a new wave of digital business. At the same time, Europe needs to be pushed to transform businesses through digitalisation so that they can maximise their expansion and market potential.
Online advertising grew 10% in total and the ad spend was 240.4 million euros in 2012. The share of digital ad spending is now 17.8 % of total 1,393 billion euros ad spendings in Finland. It is the only media category that grew in 2012.Read More 09.01.2013Industry Concerned Over Negative Impact of Albrecht Draft ReportThe Industry Coalition for Data Protection (ICDP) issued the following statement in response to the release of a draft report by Jan Philipp Albrecht, MEP, on the proposed revision to the European data protection framework... Read More 09.01.2013IAB Hungary: Year in Review2012 was a busy year for the Hungarian interactive advertising market. IAB Hungary provided proof for the market by releasing its annual and refined advertising spend numbers and a quarterly ad spend index (NORI). The association initiated, hosted and participated to several projects to dynamise its market... Read More 05.12.2012Proposed EU Data Protection Laws Will Hurt Particularly European Online BusinessesAn IAB Europe delegation of CEO's from nine European online companies will converge in Brussels on 5-6 December for a series of meetings with high-level policy makers, including the Cabinet of Vice President of the European Commission, Neelie Kroes. Read More 04.12.2012IAB Europe establishes the Brand Advertising Committee (BAC)Europe’s leading specialist for online targeting and brand advertising, nugg.ad welcomes the founding of the Brand Advertising Committee (BAC) through IAB Europe. A strong coalition made up of publishers, agencies, advertisers and ad tech as well as market research companies from across Europe; tasked with the much needed work of establishing branding standards for digital marketing. Read More 29.11.2012Launch of a Committee on Standards and KPIs for Brand & Audience CampaignsAs there is an increasing need for common brand campaign KPIs in Europe, the new Brand Advertising Committee (BAC) aims to identify standards for processes and definitions on brand and audience metrics. Read More 29.10.2012IAB Europe Points out that the Market Needs a Meaningful Do-Not-Track StandardAs a member of the World Wide Web Consortium (W3C), IAB Europe actively works to help finding the best solutions and hopes that a meaningful DNT standard can be agreed. Read More 25.10.2012IAB Europe Launches DIVE Europe: the Unique Online Calendar for all Events in the Digital and Interactive Marketing IndustryIAB Europe is delighted to announce the launch of DIVE Europe, the only site to gather all upcoming events promoting digital marketing business across Europe. Read More 15.10.2012IAB Europe & ABC UK partner to eliminate Robots & Spiders traffic claimsIAB Europe and ABC UK have partnered together in a joint initiative to raise the awareness of the ever increasing volume of non-human traffic (robots and spiders) overstating website ad impressions and site traffic claims. Read More 12.10.2012European Interactive Digital Advertising Alliance Launched
A new EU body has been created to administer aspects of self-regulatory programme for online behavioural advertising across Europe: www.edaa.euRead More 12.10.2012EDAA requests proposals from Certification Providers assessing company compliance with the European Self-Regulatory Programme for Online Behavioural Advertising
Companies selected as Certification Providers will be responsible for independently assessing third party companies’ compliance with the EU Principles for OBA.Read More 27.09.2012The Consumer Barometer: A tool to quantify the role of online in the consumer journeyThe Consumer Barometer is a free and interactive tool produced by TNS Infratest, Google and in partnership with IAB Europe. It includes data from 39 countries across 36 different product categories. Give a try and gain insights! Read More 13.09.2012Creativity Epidemic Explodes at Euroviral Festival On 7-8 September, the first festival of viral creativity – EuroViral 2012 - doled out awards for the “the most viral” video clips. The festival nominations were categorically diverse and divided into two groups – professionals in the field of digital marketing communications, and amateurs with original, inspiring and memorable ideas. Read More 03.09.2012Mobile market boom opens promising marketing perspectives in CEEThe dynamic rise of the mobile internet is one of the most distinct phenomena of the internet market in the region of Central and Eastern Europe. Read More 28.08.2012Come and hear IAB Europe at dmexco 2012
IAB Europe is proud to be an official partner of dmexco exposition & conference again this year. The 2012 conference program reflects the enormous and ongoing challenges for our business, and IAB Europe is part of it. Take the opportunity to hear and meet the IAB Europe team at dmexco during panels and seminars.Read More 17.07.2012The booming potential of the internet market in CEEThe 3rd edition of the 'Do you CEE' report - a joint effort from Gemius and IAB Europe - is now available. 2011 was an interesting year for the online market of Central and Eastern Europe. The total internet population of the region grew by 9.2% in comparison to 2010, which accounts to over 12M new web users! Read More 17.07.2012Engagor and Smadex winners of Interact Innovation Camp's 1st edition
I²C was a dedicated area at Interact that aimed to provide some focus on innovative ways using data and technology and stimulate the innovation of the industry. The two best companies were awarded the last day of the Congress: Engagor and Smadex.Read More 31.05.2012IAB Europe announces MIXX Awards winnersIAB Europe is delighted to announce the winners of the Marketing and Interactive Excellence Awards Europe 2012 (MIXX). Prizes were awarded at the Interact Congress gala dinner on the 30th of May 2012. The awards celebrate the best interactive campaigns across Europe with entry restricted to case studies that have previously won an award at the national level. Read More 07.06.2012Global Mobile Advertising Market valued at €3.8 Billion ($5.3 Billion) in 2011The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. Read More 04.06.2012IAB Europe Statement on IE default DNT settingsOn 31 May 2012 Microsoft announced that the newest version of Internet Explorer (IE10), packaged with the Windows 8 Release Preview, will have a so-called "Do Not Track" flag set to 'on' by default. See IAB Europe's reactive statement here. Read More 31.05.2012426.9m Europeans online across 28 markets … from Belgium to Bulgaria, UK to Ukraine - Europeans are more connected than ever beforeIAB Europe publishes the first results from 8th wave of Mediascope Europe, its flagship media consumption study totalling over 50,000 consumer interviews Read More 31.05.2012IAB Europe Research Award Winners Announced IAB Europe is delighted to announce the winners of its Research Awards. The Awards were introduced last year to recognise and champion the vital role research plays in effective digital marketing. The winners were announced last night at a gala dinner held as part of IAB Europe’s Interact Congress in Barcelona (www.interactcongress.eu). Read More 30.05.2012Europe's online Ad market tops €20bn despite economyDespite the continued weak macroeconomic conditions across Europe and globally, Europe’s online advertising market grew 14.5% year-on-year to a market value of €20.9bn in 2011. By comparison the overall European advertising market - excluding online - grew at just 0.8% in the same time period. Read More 15.05.2012Gemius-Ipsos consortium chosen by the dkt13 as the winner of the Hungarian online audience measurement tender
The project management body of IAB Hungary and MAKSZ appointed Gemius and Ipsos’ consortium as winner of the Hungarian online traffic and audience measurement tender.Read More 08.05.2012IAB Europe Research Awards 2012 shortlist announcedIAB Europe is delighted to announce the shortlist of finalists for its Research Awards. Winners in the seven categories will be announced at a gala dinner on the evening of the first day of IAB Europe’s Interact Congress in Barcelona on 30th May. Read More 23.04.2012I²C awards to foster innovation in online advertisingIAB Europe is delighted to announce the incorporation of the Interact Innovation Camp (I²C) into this year’s Interact Congress. The I²C will foster innovation by showcasing the work of 20 selected young companies building their businesses using data to the senior pan-European executives at Interact through a series of inclusive sessions. Read More 22.03.2012Procter & Gamble and Nestlé to explore the Digital Brandscape at Interact BarcelonaIAB Europe is delighted to announce keynote speakers and the agenda for this year’s Interact at the prestigious Arts Hotel in Barcelona, 30th-31st May. This year’s theme is The Digital Brandscape. Read More 28.02.2012IAB Europe expands Mediascope Europe study to cover 28 markets in 2012IAB Europe is pleased to announce the expansion of Mediascope Europe, the industry standard European media consumption study. In 2012 the study will include a further 13 markets incorporating Austria, Bulgaria, Croatia, Czech Republic, Finland, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia and Ukraine in addition to the original 15 markets already covered by the research – Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey and UK. The research aims to capture the different ways in which consumers are developing across Europe and assess their similarities and differences. Read More 23.01.2012IAB Europe and EASA welcome dialogue with the Article 29 Working Party Following the Article 29 Working Party open letter dated 8 December 2011, IAB Europe and EASA continue to welcome dialogue on the IAB Europe OBA framework and the EASA Best Practice Recommendation. Read More Gemius wins the internet audience measurement tender in the Czech Republic
Gemius, the EMEA region leader in internet research, has won a tender for online audience measurement audit in the Czech Republic. The Czech Joint Industry Committee, SPIR, decided to change its provider, comScore, due to delays in implementation and failure to submit all the offered deliverables in the next planned wave of the research.Read More IAB Europe urges EU Member States to consider negative impact of an overly strict consent for cookies
IAB Europe and IAB Belgium launches www.cookiedemosite.eu to demonstrate the serious consequences for consumers’ surfing experience.Read More 16.09.2011IAB Europe / EASA meet Article 29 Working Party delegationIAB Europe / EASA meet Article 29 Working Party delegation to present pan-European self-regulation to enhance transparency and consumer control over Online Behavioural Advertising. Self-regulation to safeguard consumer privacy and to ensure continued growth and development of the internet Read More 15.09.2011IAB Europe’s media consumption research Mediascope now accessible via Nielsen IMS Clear Decisions™
IAB Europe is pleased to announce that Mediascope is now available on Nielsen IMS Clear Decisions™ through an IAB Europe subscription service.Read More 08.08.2011Gemius appointed the official internet audience measurement provider in Slovakia Gemius, the leading internet research agency in the EMEA region, has been selected as the official internet audience measurement provider in Slovakia. IAB Slovakia, the local joint industry committee, announced that Gemius will launch the forthcoming wave of internet measurement starting from 1 January 2012 in cooperation with Mediaresearch Slovakia. The study will be continued for the next three years. Read More 14.07.2011IAB Europe congratulates Hungarian legislator for consumer friendly law on use of storing technologies and cookiesOn Tuesday this week the Hungarian parliament voted on the transposition of the E-Privacy Directive. The Directive was revised and adopted by the European Parliament and the Council on 25th November 2009 and has to be transposed into national law. Read More 13.07.2011IAB Europe elects new Board
IAB Europe is pleased to announce its new Board, elected by its members during the General Assembly of June 8. The new Board, which will operate for the next two years, represents the entire spectrum of stakeholders from the digital marketing ecosystem. It must comprise 18 members each from national trade bodies and from Corporate members.Read More 29.06.2011AIM becomes IAB SlovakiaAt a Members’ meeting of the Association of Internet Media, the new bylaws were approved that changes the name of the organisation from AIM to IAB Slovakia. Read More 09.06.2011IAB Europe announces MIXX and Research Award WinnersIAB Europe has great pleasure in announcing the winners and runners-up in its MIXX and Research Awards. Prizes were awarded last night at the party at the end of the first day of this year’s Interact Congress. Read More 08.06.2011New board members elected at IAB Europe
IAB Europe is pleased announce the election of our new BOARD for 2011-2012 at the General Assembly Meeting which took place at Barcelona on the 8th June 2011.Read More 08.06.2011Online display advertising bounces backDisplay advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Read More 26.05.2011Long list of finalists announced for IAB Europe’s Research Awards IAB Europe is delighted with the overwhelming response to its newly-launched Research Awards. The judges have now selected the long list of finalists from which the winners will be chosen. Read More 18.05.2011IAB Europe and EIAA merge to form a single, empowered European interactive advertising trade associationIn an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) announced today that they have joined forces ... Read More 11.05.2011Overwhelming response to IAB Europe’s Research AwardsIAB Europe is delighted with the overwhelming response to its newly-launched Research Awards, the winners of which will be announced on the first day of the Interact Congress in Barcelona on 8th June (www.interactcongress.eu). Read More 14.04.2011Europe’s Online Advertising Industry Releases Self-Regulation Framework
IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses.Read More