Mission

IAB Sweden is the networking and knowledge platform for interactive advertising and digital marketing in Sweden. 

Sweden has traditionally been a strong IT nation characterized by a high broadband penetration and a population that has at an early stage adopted the digital media. As spending increases in digital channels, IAB Sweden’s main mission is to promote and develop the digital and interactive market by informing, educating, researching and networking initiatives and activities.  IAB Sweden will work so that the country truly becomes the ‘Capital of Internet’.

Workgroups

The mission of IAB Sweden will be realised through the activities of its workgroups and task forces. Only members can share their knowledge and experience to grow and bring professional standards to the market by participating at the workgroups and task forces.

Together with its future members IAB Sweden is expecting to evaluate the following areas within task forces:
• Education/event
• Measurement, standards and guidelines
• Mobile
• Web-TV
• Search

Communication Tools

Website
Website containing information about IAB Sweden, our strategy and value statement to our members. Knowledge base with case studies, publications and research; interactive member list with profile of the company; ‘Toolbox’ (glossary, sales guidelines, etc)

E-newsletter
Newsletter for members of IAB Sweden and other stakeholders of IAB Sweden

Contact

IAB Sverige C/O Telenor Sverige AB
Att: Johanna Johansson
Katarinavägen 15
SE-116 45 STOCKHOLM

Chairman: Johanna Johansson
 johanna.johansson@telenor.com
 +46 709 33 55 13

http://www.iabsverige.se/