Home  >  National IABs  >  Spain
Company Members: 182
Website: www.iabspain.net

Mission

IAB Spain is the representative and main developer of the Digital Advertising industry in Spain.
IAB Spain integrates all the different player in the interactive sector including media and creative agencies, editors, search engines, affiliation networks, consultant, digital signage, mobile marketing, ad networks, portals, video/iptv, advertisers, email marketing and technology providers.
The main mission of IAB Spain is promoting the growth of the online advertising investment, standardizing, regularizing, teaching, encouraging and leading the digital industry best practices in Spain and being the representative voice of the digital industry in legal, political and government affairs.

Workgroups

Workgroups are the main muscle of the Association. Members participate actively to launch useful tools to the market, such as white papers, studies, guides, events proposals, lobbying, etc. They create, standardize and promote the digital industry.
 IAB Spain currently manages five different committees:
  • Creative Agencies
  • Audience Measurement 
  • Online Video 
  • Social Media 
  • Online Mass Media 
  • Ad Formats 
  • Regulation and Lobby 
  • Media Agencies 
  • Affilitation Networks 
  • Ad networks 
  • Mobile 
  • Connected TV
  • Digital Signage 
  • Ecommerce 
  • Content
Committees meet every eight weeks for working plan updates and preparing materials to produce the information.

Communication Tools

Website: With Information on IAB Spain and its organization; event calendar with online registration; knowledge base with event presentations, case studies, publications and research; interactive member list with profiles of the company and the members; glossary; investment reports; news; legal questions; Who is Who in the Spanish interactive sector.

Corporate Newsletter: weekly press clipping newsletter regarding the interactive sector.

Social Media: Twitter, LinkedIn, Facebook.

Creative Showroom: Monthly newsletter with the best digital creativity in Spain.

To spread the importance of the interactive advertising sector, IAB Spain sponsors a series of marketing and advertising events. We seek agreements that will promote interactive advertising and generate positive PR.

IAB Spain currently sponsors:

  • El Sol Festival
  • EFI Awards
  • eShow

Events

IAB Spain organizes several events in order to promote interactive marketing in Spain.

Inspirational Festival: Yearly Festival that represents the most important event of the digital sector in Spain. In 2012 there were more than 3.000 attendees. It had a huge impact in the media.

IAB Seminar: Yearly seminar organized with the Association of Advertisers (AEA), mainly as a practical event to promote the interactive sector. Some advertisers are invited to this event in order to speak about their experiences with the digital marketing.

Regulation Congress:

El Sol Festival: El Sol is the most important advertising festival in the Spanish-speaking market. IAB Spain reached one of its milestones when the organization of this Festival allowed the IAB to create the ‘Interactive party’.

IAB Spain puts special emphasis on organizing educational events to promote the interactive sector and to spread knowledge of different digital marketing techniques among advertisers.

  • Master IAB-UCM: Yearly masters in cooperation with one of the most important public universities in Spain: Universidad Complutense de Madrid (UCM). This official masters takes place between October and July. Teachers include both IAB company members and University teachers specializing in Advertising and Communication. Each year there is an average of 20 students, some have recently achieved a degree and others work in the interactive sector.
  • Máster IAB Spain: The Master in Digital Advertising and Communication. IAB Spain is a program designed and oriented to give a deep overview of the aspects and opportunities that the online environment and online sector offers to professionals. The Master will start the first edition in October 2013.
  • Thematic Workshops, “Themed Breakfasts”: These are events in which a company member of the IAB Spain runs a workshop on a particular theme. These monthly breakfast workshops last about two hours. Each IAB member may invite an advertiser company.
  • IAB University: Specialized training in the field of marketing and digital communication for both members and for external companies. They are 12 hours thematic courses. Upon completion of the course, students will receive a diploma certified both for the IAB and a business school.

 

Awards

Inspirational Awards

Awards for the best interactive campaigns coinciding with the Inspirational festival. These awards recognize the quality of the projects, and may be granted to persons, campaigns, projects and/or companies that the Jury consider inspirational for the online advertising industry. Registrations are free and open for members of any National IABs. Each company can register a maximum of five projects. The main goal is to discover and show new paths and trends rather than review projects already covered by other Festivals.

Special Projects

Interactive Investment Report: This report has become the main tool to measure the growth of the digital sector. It is issued twice a year in cooperation with PricewaterhouseCoopers. Through this report IAB Spain has achieved one of its main goals – to be the ‘official’ source of information of the interactive sector. As a result Infoadex, the main source of the advertising sector in Spain uses the data provided on the interactive media.

Who is Who: Database with all the details of the professionals involved in the interactive advertising and marketing in Spain. Updated annually, we provide a CD with the information which is available to members on the website (www.iabspain.net).

The best interactive creativity: Coinciding with the Inspirational Festival, IAB Spain produces a CD with the best interactive creative of the year.

Staff

President: David Segura (president@iabspain.net)

Managing Director: Antonio Traugott (antonio@iabspain.net)

Marketing & Research Director: Belén Acebes (belen@iabspain.net)
Marketing & Research: Patricia Urgoiti (patricia@iabspain.net)
Mobile & New Media: Javier Clarke (javier@iabspain.net)
Mobile & New Media Assistant: María Montesinos (montesinos@iabspain.net)
Legal & Public Affairs: Paula Ortiz (paula@iabspain.net)

Event & Education Director: Jorge De Blas (jorge@iabspain.net)
Event, Education and Creativity: Ana Calvo (ana@iabspain.net)
Comunication and Social Media: María Torres (maria@iabspain.net)
Financial Department: Cristina Rodríguez (cristina@iabspain.net)

Contact

IAB Spain
Conde de Peñalver, 52.
28006 Madrid

www.iabspain.net

E-mail: comunicacion@iabspain.net
Tel:  +34 91 402 76 99