About
Mission
Board
TeamNational IABs
Austria
Belgium
Croatia (INAMA)
Denmark (FDIM)
Finland
France
Germany (OVK)
Greece
Hungary
Ireland
Italy
Luxemburg
Netherlands
Norway (INMA)
Poland
Portugal
Romania
Slovenia (SOZ)
Spain
Sweden
Switzerland
Turkey
UK
Russia
IAB Bulgaria
By participating in workgroups and task forces, members share their knowledge and experience to help the market grow and become more professional. The ultimate objective of the workgroups is publishing a White Paper.
IAB Spain currently manages five different workgroups:
A new workgroup, Lobby, will be active in Q4 2008.
Workgroups meet once each six weeks to update the working plan and to prepare the material to produce the white paper.
Website: With Information on IAB Spain and its organization; event calendar with online registration; knowledge base with event presentations, case studies, publications and research; interactive member list with profiles of the company and the members; glossary; investment reports; news; legal questions; Who is Who in the Spanish interactive sector
Newsletter: weekly press clipping newsletter regarding the interactive sector
Corporate Newsletter: Monthly newsletter of the IAB Spain regarding aspects of the interactive sectors such as news, campaigns and articles
To spread the importance of the interactive advertising sector, IAB Spain sponsors a number of marketing and advertising events. We look for agreements that will promote interactive advertising and generate positive PR.
IAB Spain currently sponsors:
IAB Spain organizes several events in order to promote interactive marketing in Spain.
Inspirational Festival: Yearly Festival that represents the most important event of the digital sector in Spain. In 2007 there were more than 1,200 attendees. It had a huge impact in the media. It takes two days and the programme includes more than 20 conferences, and workshops.
IAB Seminar: Yearly seminar organized with the Association of Advertisers (AEA), mainly as a practical event to promote the interactive sector. Some advertisers are invited to this event in order to speak about their experiences with the digital marketing. The Association of Advertisers (AEA) invites its members to this event. Almost 700 attendees registered for the 2008 event.
El Sol Festival: El Sol is the most important advertising festival in the Spanish market. IAB Spain reached one of its milestones when the organization of this Festival allowed the IAB to create the ‘Interactive journey’. IAB invites an interesting speaker to present to the conference and take part in a round table about interactive advertising and digital marketing. This event is followed by the key players in the advertising sector in Spain and in Latin America.
IAB Spain puts special emphasis on organizing educational events to promote the interactive sector and to spread knowledge of different digital marketing techniques among advertisers.
Inspirational Awards
Awards for the best interactive campaigns coinciding with the Inspirational festival. These awards recognize the quality of the projects, and may be granted to persons, campaigns, projects and/or companies that the Jury consider inspirational for the online advertising industry. Registrations are free and open for members of any National IABs. Each company can register a maximum of five projects. The main goal is to discover and show new paths and trends rather than review projects already covered by other Festivals.
Interactive Investment Report: This report has become the main tool to measure the growth of the digital sector. It is issued twice a year in cooperation with PricewaterhouseCoopers. Through this report IAB Spain has achieved one of its main goals – to be the ‘official’ source of information of the interactive sector. As a result Infoadex, the main source of the advertising sector in Spain uses the data provided on the interactive media.
Who is Who: Database with all the details of the professionals involved in the interactive advertising and marketing in Spain. Updated annually, we provide a CD with the information which is available to members on the website (www.iabspain.net).
The best interactive creativity: Coinciding with the Inspirational Festival, IAB Spain produces a CD with the best interactive creative of the year.
IAB Spain
Conde de Peñalver, 52.
28006 Madrid
E-mail: comunicacion@iabspain.net
Tel: +34 91 402 76 99