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Created: 2006
Company Members: 42
Website: www.iab-romania.ro

Mission

Our activities so far have been self-regulation, both in terms of the creation and implementation of online advertising standards. In addition to the IAB display advertising guidelines we have also created guidelines for email marketing, enforcing the Romanian law and remaining consistent with the latest international trends. We have also established good relationships with other Romanian associations including International Advertising Association (IAA) Romania, The Romanian Association of Direct Marketing (ARMAD) and with local authorities including The Romanian Minister of Technology and The National Authority for Regulation in Communications and Information Technology (ANRCTI).

 

Members

When IAB Romania was established as the online advertising trade association in Romania, we focused on attracting the most important online publishers, the major online sales houses, interactive agencies, and advertising agencies with online activities, including local affiliates to global advertising networks. We succeeded in attracting over 40 members, and our next focus is to increase the number of online advertisers within our membership.

Workgroups

We aim to establish a number of taskforces by the end of 2008 to both improve the pace of IAB activities in Romania and encourage as many of our members as we can to get involved. We aim to have taskforces dedicated to monitoring standards and development, for online research, for industry and IAB marketing, education/events and public affairs.

Special Projects

Measuring online advertising in Romania

In 2008 we started working on the local Online Advertising Expenditure study, and we’ll have the first results in October-November 2008. These results will cover the year 2007 and the first semester of 2008 with the full 2008 analysis planned for the start of 2009. We chose to work with PricewaterhouseCoopers Romania in order to ensure that we are following the model that the IAB Europe uses in key European markets.

Staff

Board of Directors

The current governing structure of IAB Romania is a General Assembly, constituted of all voting members, that meets twice a year to vote on the most important issues. We have a Board of Directors with nine members that meet every month.

Our executive team

Our President - Ovidiu Florea, Managing Partner of Media Investment
Vice-President - Cristian Petriceanu, General Manager of Boom Advertising/Netbridge Investments
Executive Director - Ionut Oprea who assists in carrying out the activities decided by the Board of Directors.

Contact

IAB Romania, Bucharest,
Bd. Marasesti 17, 2nd floor, No 4.
www.iab-romania.ro

Ionut Oprea, Executive Director, ionut.oprea@iab-romania.ro