Mission

IAB Poland is the networking and knowledge platform for interactive advertising and digital marketing in Poland. Its main mission is to promote and develop the digital and interactive market by informing, educating, defending, regulating, researching and organizing networking initiatives and activities.

IAB Poland is regarded as the leading digital economy in CEE region creating the strong organization acting on different fields of interactive advertising. We cover internal public affairs, lobbying, education, regulation and promotion, becoming the voice of the industry to marketers and interactive community. IAB Poland has 165 members and does over 30 events per year. We cooperate with local SRO and many other media and marketing associations. We have 8 full time staff and one part-time. We believe that we may and should share our expertise to grow the digital economy.

Members

Workgroups

Events

IAB Poland organizes events with different goals: networking, education and recognition:

• IAB Showcase: Cycle of prestigious meetings of marketers with people representing internet branches. All guests are marketers. Comparative case studies. Guests are only marketers. Comperative case studies of one interactive marketing category at a time. Promoted as “Champagne, strawberries and best interactive case studies on the market”
• Workshops (twice a month)
• Christmas Eve of members IAB Poland: Informal dinner in December every year. Free for members.
• Internet Poland Conference & Expo (8-9.11.2011)
• Trade Show: The biggest trade fair in Poland for interactive market
• Annual Congress (Forum IAB): Two days congress with international keynotes and best Polish speakers. Discount for members.
• Mixx-Awards: Evening ceremony, dinner and party. Price reduction for members.

Awards

Mixx Awards

Main categories!

To enter the market with new product image campaign
Direct response
Best use of new media
Best In Show
SEM  campaign
Social media campaign  
Advergaming  campaign
Video-online campaign
e-mail marketing campaign

New categories!

Branded content campaign
Brand loyalty campaign
Non-profit campaign
Cross-media campaign

Awards for achievements!

Lifetime achievements
Marketer of the year
Agency of the year

Special Projects

Staff

Chief Executive Officer: Jarosław Sobolewski  – jsobolewski@iab.com.pl (Pictured above)

Chief Legal Officer: Piotr Waglowski – pwaglowski@iab.com.pl

Office Manager: Ewelina Harasimiuk – eharasimiuk@iab.com.pl

Business Development Manager: Patrycja Sass – Staniszewska – psass@iab.com.pl  

Project Manager: Aneta Gąsiorek – agasiorek@iab.com.pl

Education Manager: Anna Wątła – awatla@iab.com.pl 

Key Account Manager: Anna Maj – amaj@iab.com.pl

Contact

Związek Pracodawców Branży Internetowej
Interactive Advertising Bureau Poland
Ul.  Targowa  34 lok. 42,43
03-733 Warsaw
Poland

www.iabpolska.pl

e-mail: jsobolewski@iab.com.pl, psass@iab.com.pl

tel: +48 22 618 46 84
fax: +48 22 698 15 49