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Created: 1998
Company Members: 128
Website: www.iab.it

Mission

IAB Italy is the reference point for the definition, development and the promotion of data and information about the online advertising industry.

IAB Italy is also engaged in online advertising spending growth and forecast (in collaboration with Assointernet) and on research activities.

Members

Media-owners/sales reps, advertising agencies, media agencies, web agencies, research institutes, publishers, advertisers.

Workgroups

  • International
  • PR
  • Lobby (dedicated to Italian institutions and politicians)
  • Research
  • Finance
  • Events
  • Ad Spending
  • Standards

Communication Tools

Pamphlet: an annual publication published with one of the most important Italian publishers in the advertising field (Ediforum) where IAB Italy talk about the internet scenarios and all the benefit of marketing/advertising online in terms of effectiveness and efficiency.

Taskforce: about e-mail marketing (deliverability, privacy, spam, etc…)

Education: IAB Italy is preparing a Master in collaboration with one one of the major universities in Italy. The goal of the Masters is to produce young online advertising professionals.

Partnership: events organized by dedicated publishers where Members always have a discount on the participation fee and on speaking/sponsorship opportunities.

Networking: IAB Italy organizes many networking opportunities for its members such as special events, dinner, happy hour, etc.

Events

IAB Forum:  the most important online advertising event in Italy. We have 2 venues for of this event: one in Milan which takes place in November with over 4.000 attendees and 60 sponsors and the other one in Rome which takes place in May.

IAB Seminars: one-day event focused every year on a different issue relating to online advertising and web marketing. Takes place in July.

Special Projects

Osservatorio IAB: an important activity that will show the structure of the Italian online advertising market: who are the players, how they work and what is their target.

Ad Spending: survey and forecast about online advertising spending in Italy, in collaboration with Nielsen Media Research.

IAB Italy Master: the first Master in Italy dedicated to graduates focused on Communication, Digital Marketing and Interactive Advertising, in collaboration with ALMED - Alta Scuola in Media, Comunicazione e Spettacolo - Università Cattolica del Sacro Cuore (Milan)

Staff

Layla-Pavone.gif 

Layla Pavone   Managing Director Isobar  President  layla.pavone@aemedia.com (Pictured above)

Mauro Lupi President Ad Maiora  Vice-President mlupi@admaiora.com

Fabiano Lazzarini    General Manager fabiano.lazzarini@iab.it

Paolo Peronaci    General Secretary paolo.peronaci@iab.it

Contact

IAB Italy
Via Larga, 13 – 20122 Milan – Italy
Phone: +39.(0)2.58320694 Fax: +39.(0)2.58318705

E-mail: info@iab.it

www.iab.it