Mission

IAB Italy is the reference point for the definition, development and the promotion of data and information about the online advertising industry.

IAB Italy is also engaged in online advertising spending growth and forecast (in collaboration with Assointernet) and on research activities.

Members

Workgroups

• International
• PR
• Lobby (dedicated to Italian institutions and politicians)
• Research
• Finance
• Events
• Ad Spending
• Standards

Communication Tools

Pamphlet: an annual publication published with one of the most important Italian publishers in the advertising field (Ediforum) where IAB Italy talk about the internet scenarios and all the benefit of marketing/advertising online in terms of effectiveness and efficiency.

Taskforce: about e-mail marketing (deliverability, privacy, spam, etc…)

Partnership: events organized by dedicated publishers where Members always have a discount on the participation fee and on speaking/sponsorship opportunities.

Networking: IAB Italy organizes many networking opportunities for its members such as special events, dinner, happy hour, etc.

Events

IAB Forum:  the most important online advertising event in Italy. We have 2 venues for of this event: one in Milan which takes place in November with over 4.000 attendees and 60 sponsors and the other one in Rome which takes place in May.

IAB Seminars: one-day event focused every year on a different issue relating to online advertising and web marketing.

Special Projects

Osservatorio IAB: an important activity that will show the structure of the Italian online advertising market: who are the players, how they work and what is their target.

Ad Spending: survey and forecast about online advertising spending in Italy, in collaboration with Nielsen Media Research.

IAB Italy Masters: the first Masters in Italy dedicated to graduates focused on Communication, Digital Marketing and Interactive Advertising, in collaboration with ALMED - Alta Scuola in Media, Comunicazione e Spettacolo - Università Cattolica del Sacro Cuore (Milan). The goal of the Masters is to produce young online advertising professionals.

IAB Italy also organise a Master in Marketing and Communications with Alma Graduate School.

Staff

Roberto Binaghi, Vice Direttore Generale Manzoni, President - roberto.binaghi@iab.it

Salvatore Ippolito, Sales Director BU Portal & Mobile VAS Wind, VicePresident - salvatore.ippolito@iab.it

Paolo Peronaci    General Secretary paolo.peronaci@iab.it

Federica Ravasi, Account Assistant, federica.ravasi@iab.it

Serena Belloni, Marketing, serena.belloni@iab.it

Layla Pavone, Managing Director Isobar, Honorary President - layla.pavone@iab.it

Contact

IAB Italy
Via Larga, 23 – 20122 Milan – Italy
Phone: +39.(0)2.58320694

E-mail: info@iab.it

www.iab.it