IAB Ireland’s mission is to Prove, Promote and Protect the Irish Online Advertising Industry.
Prove: IAB Ireland funds the IAB PwC Online Adspend in order to benchmark digital adspend and track its development over time. As membership of IAB Ireland grows, so will its commitment to research providing a very valuable resource to its members and the advertising industry.
Promote: IAB Ireland provides an authoritative voice to promote digital advertising by representing all those involved in online advertising enabling publishers, sales houses, ad networks, advertising and creative agencies, service provides and advertisers to work together in the development of the online channel. IAB’s working groups, case studies and events facilitate dynamic promotion of the opportunities that online advertising provides to marketers.
Protect: By liaising with its global partners IAB Ireland will PROTECT the online advertising environment through the development of its regulatory and public affairs remit.
IAB Ireland’s Working Groups and Councils provide an opportunity for members to share knowledge and expertise. Our working groups are dedicated to shaping policy and implementing best practice. IAB Ireland currently has the following Working Groups/Councils:
IAB Ireland commissions and publishes research on digital advertising to educate and inform the Irish marketing industry, such as IAB’s PwC Adspend Study which measures online advertising spend in the Irish market. IAB Ireland also provides a forum for highlighting quality case studies illustrating effective use of the digital advertising medium.
IAB Ireland represents the digital advertising sector with policymakers and regulators to establish guidelines and standards for digital advertising in Ireland.
Chief Executive: Suzanne McElligott (pictured above)
Email: firstname.lastname@example.orgMarketing Manager: Maeve O'Meara
Contact: Email: email@example.com
Address: IAB Ireland, 30 B Eglinton Road, Donnybrook, Dublin 4Website: