Mission

The OVK (Online-Vermarkterkreis or Circle of Online Marketers) is the  central body of online marketers in Germany. Twenty-one of the largest German online marketers have come together under the umbrella of the BVDW (Bundesverband Digitale Wirtschaft e.v. or German Association for the Digital Economy) to steadily raise the profile of online advertising. The circle's primary aims are to increase market transparency and planning reliability as well as standardisation and quality assurance measures for the industry as a whole. To this end, the OVK develops standards for advertising formats and reach currencies that help make it easier to produce, deliver and monitor online campaigns. These standards are constantly being extended in due consideration of changing market requirements.

It is the OVK’s aim to represent the interests of the leading online marketers and to emphasise the importance of the online advertising industry in the German market. As part of this process, the focus is on greater market transparency through the standardisation of advertising formats and of the audience measurement system.

Workgroups

Events

Special Projects

We are involved in numerous projects and publications: the OVK AWARD and the OVK Online-Report provide detailed overviews and assessments of market developments and inject fresh thinking into the whole German online industry.

Several surveys:
• Online Advertising Spendings (Ratecard & Net)
• Net reach of online media and its sub categories (AGOF)

Projects:
• OVK AWARD
• OVK Online-Report (publication twice a year)

Staff

Björn Kaspring   General Secretary kaspring@bvdw.org (pictured above)
Isabel Blank    Project Manager  blank@bvdw.org

President:
Paul Mudter, Executive Director Digital Media, Axel Springer Media Impact, Axel Springer AG

Vice President:
Frank Bachér, Managing Director, eBay Advertising Group GmbH

Contact