The main mission of IAB Finland is to strengthen and promote Internet and interactive media in the field of marketing, advertising and sales by informing and developing education and co-operation. The aim of this co-operation is to increase the volume of online-advertising and to create the standards and guidelines that are needed in this field.
By participating in workgroups and task forces, members of IAB Finland share their knowledge and experience to help the market grow and become more professional. IAB Finland has seven active task forces: Public Affairs, Measurement, Online Advertising, Social Media, Search, Mobile and Communications/PR.
Contains information on IAB Finland and its organization, news and press releases, education and events, knowledge base with event presentations, publications and research, task force calendar with online registration, toolbox (glossary, sales guidelines, late creative policy, etc).
Newsletter for members at least twice a month.
IAB Finland organizes digital seminars four times a year with variable amount of speakers on one subject. There are price reductions for members and each member is also entitled to a number of free entries. IAB Finland organizes also an annual IAB Grand One seminar. The seminar is part of the online advertising rewarding Grand One gala.
This year's seminars dates are:
29/03/2012: IAB Finland Grand One seminar
24/05/2012: IAB Finland 15th Anniversary Seminar, Guest of Honor: Alain Heureux, President & CEO IAB Europe
20/09/2012: IAB Finland Digi seminar
22/11/2012: IAB Finland HOT or NOT seminar
IAB Finland co-operates with Effie and Finnish Ad-profit competition.
IAB Finland organizes for its members an educational programme, The IDM Certificate in Digital Marketing. It is designed to give comprehensive knowledge and thorough understanding of digital marketing technologies and their marketing applications. IAB Finland organizes also different kinds of one day educations of digital marketing to its members.
Online ad spend research
An important goal of IAB Finland is to make sure that the total amount of online advertising is included in the official ad spend research in Finland.
Birgitta Takala (birgitta.takala(at)iab.fi), Executive Director
Anna Ylönen (anna.ylonen(at)iab.fi), Communications Manager
Krista Reimaa (krista.reimaa(at)iab.fi), Marketing Manager
IAB Finland ry
Lönnrotinkatu 11 A, 3. krs
TEL: +358 40 543 9165www.iab.fi