IAB Belgium brings together all the players in the Belgian digital and interactive marketing landscape: advertisers, media agencies, creative agencies, publishers, sales houses and service providers including Internet, search, e-mail, mobile, iDTV, radio and social media. All these companies can apply for membership.
There are 200 companies and 2,500 people in IAB Belgium. There’s more information on these companies and their activities on www.iab-community.be.
With Information on IAB Belgium and its organization; event calendar with online registration; knowledge base with event presentations, case studies, publications and research; interactive member list with profiles of the company and the members; blog; toolbox (glossary, sales guidelines, late creative policy etc)
Monthly newsletter for members and friends of IAB Belgium
Quarterly magazine with cases, research and interviews on interactive advertising
Interactive Marketing Publication
Book on interactive marketing (landscape, evolution, statistics etc) and its market players
Booklets on the ingredients for a successful online campaign (e.g. CookBook E-mail Marketing).
IAB Belgium organizes events with different goals: networking, education and recognition
Goal: get 10% of advertising investments to move to interactive marketing before 2010.
How: research 15 economic sectors in order to know how the consumer thinks about interactive marketing and inform advertisers, CEOs, media agencies, strategic planners and creatives through company visits, advertisers’ events, quarterly magazine, CEO lunches, strategic planners, travels etc.
Goal : get the academic world, authorities and business together to fight spam and to preserve e-mail marketing
How? Regular meetings to update the consumer website on spam and how to avoid it with tips and trends and to talk about spam and new developments.
General Manager: Patrick Marck (firstname.lastname@example.org) (pictured above)
Office/Membership Manager : Gerda Kennis (email@example.com)
Project Manager Workgroup Educate: Gaétane Deneumostier (firstname.lastname@example.org)
Project Manager Workgroup Inspire: Jeremy Muylaert (email@example.com)
The Egg – Rue Barastraat 175 – 1070 Brussels
Tel. +32 2 526 55 66
Fax: +32 2 526 55 60