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 07.11.2007MetrixLab - Just Stream It : Advertising with online video is effective - November 2008This research into video advertising by MetrixLab addresses the following questions: 

1. To what extent are various types of video ads watched until the end?
2. Are short or long pre-roll ads more effective?
3. Does the length of the content have any bearing on the effect?
4. What is the basic attitude of the consumer towards various forms of video advertising?
5. How does the advertising effect differ from a contact via pre-roll, video banner or a spot in an regular commercial break?  Download PDF