About Mission Board Operational Partners
TeamNational IABs and Partners
Austria
Belgium
Bulgaria (IA)
Croatia (INAMA)
Cyprus
Czech Republic (SPIR)
Denmark (FDIM)
Finland
France
Germany (OVK)
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway (INMA)
Poland
Portugal
Romania
Russia
Serbia
Slovakia (AIM)
Slovenia (SOZ)
Spain
Sweden
Switzerland
Turkey
UK
Ukraine (UAIA)
Bara Street 175
1070 Brussels
Belgium
+32 (0) 2 526 5568 Email our team
Social Media
22.10.2009FreshNetworks - Best practice advice on how social media can be used on a pan-European basis - October 2009Charlie Osmond, Managing Director of FreshNetworks provided best practice advice on how social media can be used on a pan-European basis to drive insight, innovation and advocacy. He offered his perspective on how private branded communities can be used to help brands engage their customers online
Download PPT 22.10.2009Nasza Klasa - Sony Case Study - October 2009Pawel Petkowicz, Key Client Board Representative Nasza Klasa, Poland’s largest social networking site, presented a case study looking at the 'Sony School' campaign for Sony cameras. Download PPT 22.10.2009Nielsen - The real value of social media - October 2009Bradley Little Director Industry Solutions Online, Nielsen showed how various businesses have made better decisions directly from the insights they gleaned from social media Download PPT 22.10.2009Trendstream – The Global Web Index - October 2009
Tom Smith Managing Director Trendstream shared the very latest research findings from the Global Web Index, focusing on European trends in social media engagement
Download PPT 01.07.2009Trust, Value and Engagement with Advertising Report on the Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising Download PDF 21.07.2009Social Media Strategy for Retailers and BrandsA recent presentation from Nielsen Online
Listening & Engaging:A Social Media Framework for Retailers
Download PDF 14.07.2009MySpace & i-level - ADtoFriends - 2009The results of an insightful new study into digital marketing effectiveness and social network brand behaviour has been published by MySpace and Jam, the social media division of digital agency, i-level. This is an introduction to that report.
Key findings reveal the opportunities for brands on social networks, a compendium of tips and tricks to achieve positive engagement and information on how social networks are evolving. Consumers are spending more of their lives online and actively seeking out new products and information while they’re there. As more people look for ways to find out about brands through social network activity, it is fast becoming the perfect environment in which to create brand buzz.
Download PDF 12.06.2009Tom Smith - Trendstream - Social Media - Key trends, impacts and role for brands - 2009The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
- Motivations for using the web
- Social media usage trends
- How social media is driving change – video example
- The impact of social media
- Role for brands and challenge for advertising
Tom Smith - Managing Director at Trendstream - Tom launched Trendstream, a company dedicated to understanding global trends in web usage. Trendstream provides their clients unique research on web usage, social media and mobile as well as providing consultancy on how to respond to social media change.
The main focus of this is the “Global Web Index”, an online bi-annual research study into web usage in 16 markets and 16,000 web users that will launch in July 2009. Prior to setting up Trendstream, Tom worked as the Head of Consumer Futures at the global media agency Universal McCann, where he was charged with understanding the key consumer trends in web, mobile and communications technology and interpreting what it meant for their clients.
It was in this role that he created the world’s largest Social Media tracking study, Wave, which grew to over thirty markets in just two years, making it the largest global study of its type. He also produced many research reports, trend overviews and articles that explored the impacts of internet usage and social media globally.
Download PPT 10.06.2009Alban Martin - Orange - Audience & Advertising - Interact 2009Alban Martin is head of Social Media Optimisation at Orange. Orange is the key brand of France Telecom, one of the world's leading telecommunications operators.
He is overlooking innovative marketing campaigns, bringing his expertise to the Audience and Advertising activities of Orange in Europe.
Alban is also author of books about Social Networks, co-founder of the Social Media Club Paris, and Associate Professor at La Sorbonne.
Download PPT 10.11.2008Universal McCann - When did we start trusting strangers? - 2008This unique perspective comes from data collected in the third instalment of Universal McCann’s global digital research programme “Wave”. The research was completed among 17,000 active internet users in 29 countries – making it one of the most wide reaching investigations into the subject of influence and word of mouth.
Download PDF 28.11.2008Forrester - Social Computing - 2007This survey of more than 7,000 online consumers across the United Kingdom, France, Germany, Italy, Spain, Netherlands and Sweden found that consumers in those countries are adopting Social Computing at differing rates. The result is a unique Social Computing profile for each nation.
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