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IAB Europe's Research Showcase - November 2008

These are the PowerPoint and PDF documents that were presented at IAB Europe's Research Showcase, which took place in the offices of IAB UK in London on Monday 17th November, 2008.

 IAB Europe - Market Insights from the Digital Industry (MIDI)President and CEO of IAB Europe, Alain Heureux, presented Market Insights Digital Industry (MIDI) - a snapshot of the state of the online industry throughout Europe. Download PDF IAB UK - Mobile Advertising SnapshotNicki Lynas, Research Manager IAB Europe presented the latest mobile research undertaken of UK agencies and planners.  Download PPT comScore - Advertising EffectivenessMike Shaw, Director, Marketing Solutions, comScore, presented local ad effectiveness case studies. and focussed on the continued value of brand advertising – pertinent as many advertisers may start looking solely to search for immediate ROI as marketing budgets are cut.  Download PPT InSites Consulting - From connected consumer to connected marketeer

Steven Van Belleghem Director Branding and Communication Research. InSites Consulting presented a provacative presentation on how to survive as an advertiser in a changing digital era.

Download PPT Nielsen Online - Measuring Online Advertising ClutterVice President Research & Analytics, EMEA, Nielsen Online's Matt Dodd provided us the status of the display advertising sector, as well as presenting “Measuring Online Advertising Clutter: A New Perspective for Media Planning” Download PDF