About Mission Board Operational Partners
TeamNational IABs and Partners
Austria
Belgium
Bulgaria (IA)
Croatia (INAMA)
Cyprus
Czech Republic (SPIR)
Denmark (FDIM)
Finland
France
Germany (OVK)
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway (INMA)
Poland
Portugal
Romania
Russia
Serbia
Slovakia (AIM)
Slovenia (SOZ)
Spain
Sweden
Switzerland
Turkey
UK
Ukraine (UAIA)
Bara Street 175
1070 Brussels
Belgium
+32 (0) 2 526 5568 Email our team
Online Branding - Including the white paper ‘Brand Advertising and Digital’
Based on the huge demand from the advertising industry for more detailed information, research and case studies that prove the strength of digital for online branding, IAB Europe's latest white paper - Brand advertising and digital - provides an holistic view of measurement, formats, targeting and cross-media as well as useful evidence of how digital campaigns can support brands. The findings are based on insights, analysis and experience from the most respected market players, advertisers, research companies and service providers in the industry.
17.06.2010Brand advertising and digital; a white paper from IAB Europe
This White Paper is the first project of the IAB Europe Brand Advertising Committee and aims to prove and promote the web as a vehicle for branding, as well as to educate readers about the power and value of digital for brand advertisers.
Based on the huge demand from the advertising industry for more detailed information, research and case studies that prove the strength of digital for online branding, it provides an holistic view of measurement, formats, targeting and cross-media as well as useful evidence of how digital campaigns can support brands. The findings are based on insights, analysis and experience from the most respected market players, advertisers, research companies and service providers in the industry.
Report compiled and authored by Eric Urdahl, Chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany.
If your company is a member of IAB Europe you can log in to the Knowledge Bank and download the white paper here (for a reminder of your company log in details please email our membership manager Steve Miller)
If your company is not a member of IAB Europe please email our research team with details of your company name, your full name and your job title and we will forward the white paper to you directly.
Download PDF
