How do consumers in the UK currently use their mobile devices for banking? Is the mobile likely to become an essential tool when managing consumers’ finances in the near future, and if so, which mobile banking services would they find the most useful? How do they compare with consumers elsewhere in Europe?

To find out the MMA ran an online survey on the Lightspeed Research omnibus in France, Germany and the UK from the 21 to the 25 January 2010. Respondents who owned a mobile phone were asked about their current mobile usage and how likely they were to participate in mobile banking in 2010.

Download PDF Lightspeed Research/MMA Consumer interest in mobile banking - France

How do consumers in France currently use their mobile devices for banking? Is the mobile likely to become an essential tool when managing consumers’ finances in the near future, and if so, which mobile banking services would they find the most useful? How do they compare with consumers elsewhere in Europe?

Download PDF Lightspeed Research/MMA Consumer interest in mobile banking - Germany

How do consumers in Germany currently use their mobile devices for banking? Is the mobile likely to become an essential tool when managing consumers’ finances in the near future, and if so, which mobile banking services would they find the most useful? How do they compare with consumers elsewhere in Europe?

Download PDF 15.06.2009Aeneas Strategy Consulting & Management - Mobile Advertising Research UK - June 2009

This IAB and MMA endorsed research was carried out to document quantitative facts and qualitative visions on the status and potential of the UK mobile advertising market as it is in 2009.

It takes perspectives of the entire value chain into account: individual mobile users and executives from brands, media agencies, infrastructure and application parties, operators and influencers.

This research found that 54% of respondents find mobile an easy channel to communicate and interact with brands of their preference and would send interesting offers they have received to their friends and family.

The research also showed that mobile is an ‘always and everywhere’ medium with 74% of respondents claiming to never turn off their mobile, and 92% stating that they never leave the house without their phone. A further 75% of UK users agreed with the statement that mobile is the most personal device they own.

If you are interested in having access to the full report, including 172 tables on consumer insights, it can be purchased for £2,999. If you are an IAB member, you are eligible for a £500 discount.

Please contact: Tarik Fawzi, Aeneas Strategy Consulting & Management tarik@aeneasstrategy.nl +31 6 53115971

http://www.mobileadvertisingresearch.com/

Download PPT 27.03.2009Continental Research: The Autumn 2008 Mobile Phone ReportIn this report we investigate the growth (or otherwise) of new services and functions such
as mobile internet, watching TV via mobile and location based services, and explore how
the mobile industry will cope as the economic climate worsens and a recession seems (at
the time of writing) ever more likely.

Download PDF 10.11.2008IAB UK - Mobile Advertising Snapshot - November 2008Nicki Lynas, Research Manager IAB Europe presented the latest mobile research undertaken of UK agencies and planners at IAB Europe's Research Showcase in November 2008. This item is password protected

Download PPT 28.11.2008Screen Digest - Mobile Advertising 2008Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest assesses the potential of advertising on mobile media.

Download DOC 28.11.2008m:metrics - Quarterly Market Summary - Q2 2008

The quarterly market summary of the mobile marketplace based on data from the United Kingdom, Germany, France, Spain, Italy, United States

Download PDF 10.06.2009Alcatel Lucent - A consumer view on Advertising Trends - Interact 2009A qualitative study to the millenial market segment to understand the value and interest of advertising across multiple screens.

Download PPT 01.03.2009Turkcell - Mobile Marketing and Advertising - 2009Marketing is being reinvented, brand value proposition and feedbacks from the customers are not enough, consumers express themselves to consumers, consumers believe in consumers, it is the womm time, it is the experince that counts

Download PPT 07.06.2009IAB UK Mobile advertising expenditure 2008IAB UK has been working with PwC since 1997 to survey the value of the online advertising market. These figures have become the industry standard for measuring advertising spend. This is the first year we have surveyed the mobile market.

Executive Summary

• Total market beats expectations at £28.6m
• Impressive growth year on year at 99.2%
• Consistent growth throughout year despite market conditions
• Close parallels to early online figures
• Hard to forecast accurately but we expect growth in 2009

Download PPT 26.06.2009IAB UK Mobile Brand Effectiveness - KitKat Mobile Research Summary

Executive summary:

• The mobile ad drove spontaneous awareness – up 35%

• Kit Kat was the only brand that saw significant changes to brand awareness in a period when they had no other media activity

• People mentioning Kit Kat as the first confectionary brand they thought of increased 247%

• Uplifts were seen across all demographics

• When users enjoyed the site they were browsing they were 76% more likely to remember the ad

• Offering something of value and leveraging strong brands is key to encouraging engagement

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