MC DC European Behaviour

IAB Europe’s extensive survey of the online behaviour and attitudes of 32,000 people in 16 markets reveals some striking differences – and similarities – in the way Europeans are using the web. Designed to support marketers understand the impact the internet continues to have on our lives in both the region as whole and its individual markets, the annual research project known as ‘MCDC’(Marketers & Consumers, Digital & Connected) is a real goldmine of information. It is carried out by IAB Europe’s research partner InSites Consulting.

Countries included in the report: Belgium, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, Norway, Poland, Romania, Spain, Sweden, Switzerland, UK

IAB Europe has prepared an overview of trends across the 16 countries surveyed, with country specific data for each country coming soon.