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IAB Europe's Business Round Tables - Minutes

Throughout the year IAB Europe organises 3-4 Legal or Business Roundtables where we bring together he most important stakeholders to discuss and debate the industry challenges that we believe IAB Europe’s network has an important role to play in.

 04.09.2009IAB Europe's first Business Roundtable - ParisOur first Business Roundtable took place in Paris on September 4th 2009, and dealt with the critical debate on how to increase the digital revenues by solving the branding versus brand activation investments committed by brands and agencies on our digital platforms.  

We reviewed the learning’s from the MIA project, we looked at some new formats proposed by OPA. We talked about the value of CPM versus CPC, and also about Certification; research; Video Advertising, and the Universal Ad Package 2.0.

Our Chairman Guy Phillipson and our Vice-Chairman Thomas Duhr helped us guide this first debate, and we agreed on some further action plans. 

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