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 31.01.2013Yahoo! Shortcast - Quality Short Form Video and Advertising to 2015Winner of the Consumer Attitudes category in the IAB Europe Research Awards 2012, Yahoo! Shortcast is a groundbreaking piece of research into short form online clips and advertising.This item is password protected Download PDF 10.09.2012VOD Market in Russia

Gemius' analysis of the Russian Video On Demand market provides a deeper look into the most popular VOD websites, the age and gender of its users, and the time they spend on these sites. Using both site and user-centric data analysis, gemiusAudience helps you gain a better understanding of the evolving VOD market for a nation showing continual growth in the digital advertising industry. 

To learn more about Gemius' analyses, visit their website here.

Download PDF 31.05.2011Tipping Point: A European Perspective on online video advertisingThis report, from EyeWonder, a Limelight Networks business, includes interviews with market leaders about their perspective on online video advertising.  This item is password protected Download PDF 31.05.2011Utilizing Video as a path to Conversation This report, from EyeWonder, a Limelight Networks Business, provides valuable insights on how to use data, trends and strategy to create opportunities.This item is password protected Download PDF 01.05.2010Gillette YouTube Case StudyThis report outlines a YouTube campaign which was designed to build awareness and association of the Gillette brand with the 'future champions' of Italian soccer.This item is password protected Download PDF El Corte Ingles YouTube Case StudyThis report documents the first time that El Corte Ingles, Spains largest department, invested in YouTube. The specific aim of the YouTube campaign was to reach and to appeal to younger audiences.This item is password protected Download PPT 31.01.2011IAB UK/ Sky Video Format Effectiveness November 2010A Comprehensive study of video advertising, exploring how, what and where consumers watch video advertising.This item is password protected Download PPT 04.11.2010How People Watch - August 2010A Global Nielsen Consumer Report of their study of video use amongst global online consumers. The survey covers 27,000 users in 55 countries. Download PDF 30.11.2008MetrixLab - Just Stream It : Advertising with online video is effective - November 2008This research into video advertising by MetrixLab addresses the following questions: 

1. To what extent are various types of video ads watched until the end?
2. Are short or long pre-roll ads more effective?
3. Does the length of the content have any bearing on the effect?
4. What is the basic attitude of the consumer towards various forms of video advertising?
5. How does the advertising effect differ from a contact via pre-roll, video banner or a spot in an regular commercial break? Download PDF 

For further information about Video advertising go to:

'More than 'just' websites' Online Video-Consumer habit data released in the Czech Republic.

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