IAB-Belgium decided to focus on one topic per quarter in 2013. This first quarter is dedicated to Social. Based on a Focus Survey, IAB-Belgium monitors which consumer trends and business challenges the Belgian market puts forward.
This White Paper focusses on
social on mobile, interactivity with brands, social strategy and social
ROI. With the input of social media experts, member of
IAB-Belgium are pleased to inspire you with this Whitepaper on
Steven Van Belleghem, in association with the InSites team, interviewd 25 companies were about integrating social media into existing marketing and business structures. These interviews have become the basis of a hands-on roadmap for companies and also serves as the basis for his second book, "The Conversation Company" (publication is planned early 2012).
Read the paper here.Download 22.10.2009Nielsen - The real value of social media - October 2009Bradley Little Director Industry Solutions Online, Nielsen showed how various businesses have made better decisions directly from the insights they gleaned from social media Download PPT 22.10.2009Trendstream – The Global Web Index - October 2009
Tom Smith Managing Director Trendstream shared the very latest research findings from the Global Web Index, focusing on European trends in social media engagementDownload PPT 22.10.2009Nasza Klasa - Sony Case Study - October 2009Pawel Petkowicz, Key Client Board Representative Nasza Klasa, Poland’s largest social networking site, presented a case study looking at the 'Sony School' campaign for Sony cameras. Download PPT 22.10.2009FreshNetworks - Best practice advice on how social media can be used on a pan-European basis - October 2009
Charlie Osmond, Managing Director of FreshNetworks provided best practice advice on how social media can be used on a pan-European basis to drive insight, innovation and advocacy. He offered his perspective on how private branded communities can be used to help brands engage their customers onlineDownload PPT 21.07.2009Listening & Engaging: A Social Media Framework Download PDF 14.07.2009MySpace & i-level - ADtoFriends - 2009
The results of an insightful new study into digital marketing effectiveness and social network brand behaviour has been published by MySpace and Jam, the social media division of digital agency, i-level. This is an introduction to that report.
Key findings reveal the opportunities for brands on social networks, a compendium of tips and tricks to achieve positive engagement and information on how social networks are evolving. Consumers are spending more of their lives online and actively seeking out new products and information while they’re there. As more people look for ways to find out about brands through social network activity, it is fast becoming the perfect environment in which to create brand buzz.Download PDF 01.07.2009Trust, Value and Engagement with Advertising Report on the Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising Download PDF 12.06.2009Tom Smith - Trendstream - Social Media - Key trends, impacts and role for brands - 2009The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
Tom Smith - Managing Director at Trendstream - Tom launched Trendstream, a company dedicated to understanding global trends in web usage. Trendstream provides their clients unique research on web usage, social media and mobile as well as providing consultancy on how to respond to social media change.
The main focus of this is the “Global Web Index”, an online bi-annual research study into web usage in 16 markets and 16,000 web users that will launch in July 2009. Prior to setting up Trendstream, Tom worked as the Head of Consumer Futures at the global media agency Universal McCann, where he was charged with understanding the key consumer trends in web, mobile and communications technology and interpreting what it meant for their clients.
It was in this role that he created the world’s largest Social Media tracking study, Wave, which grew to over thirty markets in just two years, making it the largest global study of its type. He also produced many research reports, trend overviews and articles that explored the impacts of internet usage and social media globally.Download PPT 10.06.2009Alban Martin - Orange - Audience & Advertising - Interact 2009
Alban Martin is head of Social Media Optimisation at Orange. Orange is the key brand of France Telecom, one of the world's leading telecommunications operators.
He is overlooking innovative marketing campaigns, bringing his expertise to the Audience and Advertising activities of Orange in Europe.
Alban is also author of books about Social Networks, co-founder of the Social Media Club Paris, and Associate Professor at La Sorbonne.Download PPT 28.04.2009The Global Online Media Landscape This report shows that online user engagement is deepening in large part because of the way social networking and video content have reshaped the Internet. Highlights include:
This unique perspective comes from data collected in the third instalment of Universal McCann’s global digital research programme “Wave”. The research was completed among 17,000 active internet users in 29 countries – making it one of the most wide reaching investigations into the subject of influence and word of mouth.Download PDF
For further information about Social Media go to:
"MCDC - Social Media Around the World." by Steven Van Belleghem at InSites Consulting.
Presentations from the Research Showcase on Social Media & Online Branding - September 2010:
"The Value of Social Media - Getting Down to Business." by Bradley Little at NM Incite.
"European Social Media - The Last 12 Months." by Tom Smith, MD of Global Web Index.
"Skinny Cow Case Study." by Tom Ollerton at Skive.
"Launching Marmite XO in Social Media." A video case study and presentation by Robin Grant at We Are Social can be found here.
Presentations from the Research Showcase on Social Media - October 2009:
"Trendstream - The Global Web Index" by Tom Smith, MD. European trends in Social Media.
"Nielsen - The Real Value of Social Media." by Bradley Little, Director of Industry Solutions Online, Nielsen.
"Nasza Clasa - Sony Case Study." by Pawel Petkowicz, Key Client Board Representative at Nasza Clasa.
"Best Practice advice on how Social Media can be used on a Pan-European basis." by Charlie Osmond, MD of Freshnetworks.Download