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A collection of general research reports that cover Europe and/or the Global market  08.08.2012IAB Europe/Gemius 'Do You CEE?' report - 3rd edition 2011

Do You CEE image.jpgThe Do you CEE? report is the only in-depth analysis of the CEE Web, mobile internet and online advertising market, published for the third time in a row following the highly successful 2009 and 2010 editions. Each of the previous reports enjoyed a tremendous popularity, the digital versions being downloaded and viewed over 10 thousand times. 

2011 was an interesting year for the online market of Central and Eastern Europe. The total internet population of the region grew by 9.2% in comparison to 2010, which accounts to over 12M new web users! Expansion of the internet user base did not escape the marketers’ attention and consequently the overall volume of online adspends in CEE increased by over one third year-on-year.

The 2011 "Do you CEE?" report comprises:
- The general internet landscape of Central and Eastern Europe
- Exploration of the web in 15 countries of the region
- Description of the key market players and current tendencies - mobile internet, social media, video and more
- Opinions and comments from experts of regional organizations and much more.

To download the Do You CEE? full report 2011 prepared by Gemius in cooperation with IAB Europe, fill out the registration form.

Download PDF 27.02.2012Advances in digital measurement: mobile web usage, bias correction and universe coverage (US) - A paper from the 2011 Print and Digital Research ForumAuthors: Dr Pat Pellegrini, Cameron Meierhoefer (comScore) 

This (more technical) paper reports on the latest methodology for measuring the digital media landscape and provides a view to the future of digital measurement. It addresses how measuring the complete audience of a given site requires the extended projection of total unduplicated reach for Internet vehicles for work, home, mobile and ‘shared access’ universes.This item is password protected Download PDF 27.02.2012Measuring multiplatform audiences (US) - A paper from the 2011 Print and Digital Research ForumAuthors: Dr Julian Baim, Rise Becker (GfK MRI) 

The papers describes the issues faced by researchers when measuring audiences across multiple platforms and the difficulties of updating and revising questionnaire content to keep up with the rapid technical changes of today’s digital platforms.This item is password protected Download PDF 14.03.2011IAB Europe/Gemius 'Do You CEE?' report - 2nd edition

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We are proud to present the second edition of one of the prestigious 'Do you CEE?' report. Prepared in cooperation with Gemius, this year’s report is a continuation of the highly successful study launched last year. The 2009 edition of the “Do you CEE?” report gained wide recognition as a reliable, transparent and accurate source of data and was extremely popular amidst internet industry specialists.

The report is dedicated to all those who would like to gain a deeper understanding of the region’s online communities, the needs and requirements of the market and the behaviour of CEE internet users. It also provides unique knowledge for more effective e-business activities and online investment, and indicates the main trends of internet usage pinpointing the competitive advantages of particular online players, helping to achieve business goals for media owners and agencies.

The 2010 'Do you CEE?' report comprises:
- Comprehensive information on the region as a whole – the general internet landscape of Central and Eastern Europe
- Detailed study of two new markets: Belarus and Turkey
- Exploration of the web in 15 countries of the region
- Description of the current tendencies and key market players
- Presentation of tools preferred by internet users in the region, such as, among others, web browsers, search engines, mobile devices etc.
- Opinions and comments from representatives of regional organisations.

To download the Do you CEE? full report 2010 prepared by IAB and Gemius fill out the questionnaire and include your e-mail address to receive a link to the report.

Download  18.12.2009IAB Europe/Gemius 'Do You CEE?' report - 1st edition 2009IAB Europe has partnered with Gemius to bring you Do you CEE? - Overview of Central and Eastern European Online Markets 2009. This 160 page report covers thirteen CEE territories in detail, providing a wealth of in depth information by country. It includes sociodemographic profiles of internet users, details of their online behaviour, lists of key industry players including social networks and search engines, as well as pan regional comparisons of key industry indicators.   Download PDF