Home  >  Knowledge Bank  >  Knowledge Bank  >  Public Affairs

Public Affairs

    

IAB Europe has been successful in promoting the benefits of the industry to key decision makers in the European Union such as European Parliament, European Commission, Council of Ministers, European Data Protection Supervisor and Article 29 Working Party and Council of Europe. IAB Europe also engages actively with national Data Protection Authorities and international institutions (e.g. Council of Europe, OECD and ICC), international fora and standardisation bodies (e.g. W3C).  15.05.2012E-Privacy Directive - overview of the legislative solutions

IAB Europe provides you with supporting documents of the current status of the
transposition of the Art. 5.3 E-Privacy Directive.

Download here the map providing an overview of the legislative solutions adopted or proposed.

Download PDF 04.05.2012E-Privacy Directive - Compilation of legal provisions

IAB Europe and National IABs monitor and work on the implementation of Article 5.3 of the E-Privacy Directive applying to local storing technologies (e.g. cookies) across Europe.

Download here the compilation of the adopted or proposed legal provisions.

Download PDF 12.04.2012Self-certification criteria for signatories of the IAB Europe OBA FrameworkThis document provides signatory companies with a comprehensive set of criteria for self-certification of compliance, describing the requirements applicable to different roles played by companies in the digital advertising ecosystem.

It lays down a set of general criteria applicable to all signatory companies, such as requirements related to data security, sensitive segmentation, education and complaints handling; as well as a set of specific criteria, detailed by companies’ role in the digital advertising market, and concerning in particular companies that are acting as third parties. Download PDF 10.04.2012IAB Europe EU Framework for Online Behavioural Advertising

The undersigned companies in this report have developed the European self regulatory Framework for Online Behavioural Advertising (OBA). The Framework lays down a structure for codifying industry good practices and establishes certain Principles to increase transparency and choice for web users within the EU/EEA which are binding upon the Companies and Associations.

The associations listed at the end of the document have been working jointly on this Framework and support its promotion across the advertising ecosystem. The Principles contained herein are intended to apply consumer friendly standards to Online Behavioural Advertising and the collection of online data in order to facilitate the delivery of advertising based on the preferences or interests of web users. It does not seek to regulate the content of online advertisements nor does it regulate Ad Delivery.

Download PDF 02.04.2012Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in EuropeThis document describes how the OBA Icon will be used in Europe across companies involved in Online Behavioural Advertising (OBA) to provide enhanced awareness and control to web users and to support the on-­going self­‐regulatory programme in the European Economic Area. Download PDF 18.01.2012IAB Europe and EASA's response to the Article 29 Working Party open Letter on Online Behavioural Advertising (‘OBA’)

IAB Europe and EASA welcome the continued feedback and opinions of the Article 29 Working Party, as provided at the European Commission’s Roundtable on OBA on 18 January 2012 and are looking forward to maintaining a constructive dialogue on the IAB Europe and EASA self-regulatory initiative on Online Behavioural Advertising (‘OBA’)

Download IAB Europe and EASA's response to the Article 29 Working Party open Letter on OBA below.

Download PDF