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The AdEx Benchmark Report - The Definitive Guide to the Size and Scale of European online Advertising.


Launched in 2006, the AdEx Benchmark Report continues to be the definitive guide to the European online advertising industry. The annual advertising expenditure report for the year ending December 2011 is now released and available to IAB Europe's members to download.

 

Please see AdEx reports and forecasts below.

 19.04.2013IAB Ireland PwC Online Advertising Spend 2012

Irish digital adspend including mobile passes the €150m mark

The 2012 IAB PwC Adspend Study records a like for like growth of 12.3% year on year for the Irish market. This double-digit growth for digital is in strong contrast to the overall 6.2% decrease in adspend on other media as tracked by Nielsen for the same period.

Download PDF 11.04.2013IAB Denmark Online Advertising Spend Study 2012

An overview of the 2012 online advertising spend trends in Denmark.

Download PDF 11.04.2013IAB Slovakia Online Advertising Spend First Half 2012

An overview of the online advertising spend in Slovakia for the first half of 2012 (please note this is in Slovak).

Download PDF 28.03.2013IAB Netherlands Online Advertising Spend Report 2012This is the third year that IAB Netherlands and Deloitte are publishing the online advertising
spend report for The Netherlands. The previous four reports, for the full and half year
have received positive feedback from the online community and the current edition –
which covers 2012 FY has great participation from key industry players. Download PDF 05.04.2013IAB Finland Online Advertising Spend Overview 2012

An overview of the 2012 online advertising spend in Finland.

Download PDF 05.04.2013OVK / BVDW Germany Online Advertising Spend Report 2012An overview of the figures and trends of the online advertising market in Germany. Download PDF 05.04.2013SPIR Czech Republic Online Advertising Spend Report 2012An overview of the 2012 online advertising spend in the Czech Republic. Download PDF 05.04.2013IAB Greece Online Advertising Spend Report 2012An overview of the 2012 online advertising spend in Greece. Download PDF 12.03.2013McKinsey RECALL No. 21: New industry dynamics

McKinsey RECALLRECALL No. 21 comprises 8 articles presenting trends in telecommunications, media, and technology (TMT) sectors and the new industry dynamics.
RECALL is a publication for leaders in the telecommunications, media, and technology (TMT) sectors. The McKinsey team pull together insights gathered from their extensive studies, market observations, and conversations with industry leaders on the trends in TMT and the new industry dynamics.

 

Download PDF 31.05.2012Adex 2011 Online advertising in Europe (6th edition): Key FindingsAdEx Benchmark 2011Daniel Knapp of our research partner IHS Screen Digest presented the first key findings of the annual AdEx Benchmark study at Interact Barcelona 2012.
Despite the continued weak macroeconomic conditions across Europe and globally, Europe’s online advertising market grew 14.5% year-on-year to a market value of €20.9bn in 2011. By comparison the overall European advertising market - excluding online - grew at just 0.8% in the same time period.
The presentation includes topline figures, format and regional trends and an introduction of Video and Mobile Advertising figures. Download PDF 09.07.2012AdEx Benchmark 2011 - Full Report

AdEx Benchmark 2011This 6th edition of the AdEx Benchmark report documents the ongoing success story for online advertising. As of 2011, on average 20% of all advertising budgets in Europe were dedicated to online, which means that one out of five advertising Euros is now invested in online platforms. Despite the recession, our industry has been performing very well, growing 14.5% in 2011. Direct response and branding formats are flourishing, indicating that advertisers are considering digital advertising for various aspects of their marketing and communication strategies.

In 2011, media buyers invested 21 billion Euros online in our continent, bringing our market close to the size of the US and also putting online within the top 3 media in each country, in terms of ad spend.

Compiled by IHS ScreenDigest, this latest edition covers the findings of our annual advertising expenditure survey for the year ending December 2011. With the entry of Serbia, the 2011 AdEx Benchmark includes 26 countries. The report incorporates data from the following online advertising formats: Display, Classifieds & Directories and Paid-for-search.

The report is available to IAB Europe's members to download. For a reminder of your company log in details or if you have any questions about this report please email us.

This item is password protected Download PDF 21.09.2011Adex 2010 - Full Report

The 5th edition of the European Adex report upholds this study as the definitive guide to the European online advertising industry. Adex 2010 covers 25 countries, from the mature markets of Western and Northern Europe to the emerging markets in Eastern and Southern Europe.  This latest edition covers the findings of its annual advertising expenditure survey for the year ending December 2010. 

After a modest report in 2009, European adspend has bounced back in 2010. In particular digital display, which has shown an average growth rate of 21.3%, overtaking search as the fastest growing online ad format in Europe. Search, which has been the catalyst of online advertising growth in recent year, increased 15.1% in the same period across the 25 markets measured. Video, mobile and social media all contributed to the powerful performance of display.  For further information about the Adex 2010 report, please contact your local IAB.      

Compiled by IHS Screen Digest, the Adex report covers 25 markets and continues to be the definitive guide to the European online advertising industry. This latest edition covers the findings of its annual advertising expenditure survey for the year ending December 2010.   

The report is available to members to download below.

This item is password protected Download PDF 29.06.2011McKinsey RECALL publication No. 16: "Consumers, Convergence, Connectivity, and the Cloud"This 16th issue of RECALL by the McKinsey team focuses on how new devices, services and connectivity change consumer behaviour and business models. This item is password protected Download PDF 08.06.2011Adex 2010 - Provisional Results

Provisional 2010 Advertising Spend results presented at Interact Congress in Barcelona on Wednesday 8th June 2011.

Display has bounced back, with a growth rate of over 20%. To find out more please download the presentation below. Full report will be available soon.

This item is password protected Download PDF 30.03.2011Transnational Online Advertising Trading - an IAB Europe White Paper

This paper from IAB Europe and Screen Digest sets out to explain how trans-national trading works, to give an overview of the advantages and benefits, and to indicate the trends that will drive trans-national trading. It is based on the outputs of interviews conducted by Vincent Létang on behalf of IAB Europe, March-July 2010, with representatives from key international advertisers, media owners and agencies.

This item is password protected Download PDF 01.12.2010TMT in Mutation - Essays in Digital Transformation. Volume 2 by Jacques BughinThis new book is a collection of 13 essays around the theme of digital transformation and how it is shaping the course of the economy and business actions.This item is password protected Download PDF 02.09.2010AdEx Report 2009

Now in its fourth edition, IAB Europe's AdEx report is the definitive guide to the state of Europe's online advertising market. The data is compiled using information provided by 23 national IABs and released in June every year for the previous calendar year. Compiled by Screen Digest, the research covers 24 markets ranging from the mature markets of the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland, Slovakia and Ireland are included in the report for the first time. The report includes market size and value information for the full membership of the IAB Europe in 2009 including Austria, Belgium, Bulgaria, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Ireland, the Netherlands, Norway, Poland, Slovenia, Romania, Russia, Spain, Slovakia, Sweden, Switzerland, Turkey and the UK.

 

Issue 2 includes data from Ireland for the first time.

This item is password protected Download PDF 31.12.2009Marketers’ Internet Ad Barometer H2 2009 Report – November 2009

Ad BarometerThe Marketers' Internet Ad Barometer provides a timely snapshot of the trends and opinions of the advertising industry across Europe, collating information solely from decision makers that have responsibility for allocating their company’s media budget and setting advertising strategy.  The bi-annual survey offers not only a pulse check on the current state of the market but also an insight into future trends, allowing advertisers, media owners and agencies alike to benchmark and tailor their strategies in order to maximise results.

For more information contact insight@iabeurope.eu.

Download PDF 09.09.2009Screen Digest - How the advertising recession will impact internetScreen Digest examines the impact that the global advertising recession will have on the internet advertising industry in the coming year. Looking at major European markets, Screen Digest forecasts online advertising spend from 2009 through to 2010.This item is password protected Download PDF 03.08.2009AdEx Report 2008

In August 2009, IAB Europe released the findings of its annual advertising expenditure survey for the year ending December 2008. Compiled by IAB Europe then processed and analyzed by PricewaterhouseCoopers (PwC), this report is the definitive guide to the size and value of the European online advertising industry.

In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%. In the US, online advertising grew 10.6% in 2008 and was worth €16.6 billion ($23.4 billion).

This item is password protected Download PDF 31.07.2009Marketers’ Internet Ad Barometer H1 2009 Report – April 2009

Ad BarometerThe H1 2009 Marketers’ Internet Ad Barometer provides insight into how advertisers and marketers plan to change their strategies in a recession and how they will evolve their use of interactive media to target their audiences. Results reveal that online is playing an increasingly important role in overall advertising strategies with 47% of advertisers now regarding online as an essential factor within the marketing mix (vs. 38% in 2008 and 17% in 2006).

For more information contact insight@iabeurope.eu.

Download PDF 07.06.2009IAB UK Mobile advertising expenditure 2008IAB UK has been working with PwC since 1997 to survey the value of the online advertising market. These figures have become the industry standard for measuring advertising spend. This is the first year we have surveyed the mobile market.

Executive Summary

• Total market beats expectations at £28.6m
• Impressive growth year on year at 99.2%
• Consistent growth throughout year despite market conditions
• Close parallels to early online figures
• Hard to forecast accurately but we expect growth in 2009 Download PPT 17.09.2008AdEx Report 2007

In 2007 the European online advertising market was worth €11 billion, up €4 billion from €7.2 billion in 2006. With a like-for-like growth rate of 40%, the European online advertising market continues to amaze us with its expansion as traditional advertising remains static or for some media, even experiences a decline.

Much of this growth comes from smaller countries where market values are enjoying significant increases, but that is not the whole picture. In the mature countries more companies are moving their advertising budgets online for the first time, thereby adding to the expansion. There’s a wider range of advertisers online than ever before in Europe.

This item is password protected Download PPT 14.09.2007AdEx Report 2006

Conducted by the Interactive Advertising Bureau Europe working with PricewaterhouseCoopers LLP for the first time in 2007 with results to be released annually, the “European Internet Advertising Expenditure Report 2006” was initiated by the IAB Europe with support from local European IABs.

This report aggregates data and information reported to the IAB Europe and PricewaterhouseCoopers by member IABs representing the income of thousands of websites and online advertising businesses.

The results reported are considered the closest measurement of Internet/online advertising revenues across Europe as the data is compiled directly by local IABs based on information supplied by companies selling advertising online. The data for this report is stated on the basis of actual income (gross billings).

The report covers data reflecting online advertising revenues from display, classifieds, search and email marketing.

The data is compiled by PricewaterhouseCoopers in partnership with the IAB Europe.

This item is password protected Download PDF 02.04.2013Deloitte Study Market Analysis

Deloitte_Logo.pngDoing business in the digital age: the impact of new ICT developments in the global business landscape.

Digital technologies can be categorised in 6 forces. Any single force has the potential to reshape an industry or business function but navigating the boundaries between them is where the real power resides. Digitisation might impact industries and businesses in three ways: customer insights combined with ability to reach out to customers more effectively, operating and business models.

The future outlook of doing business in the digital age is driven by key influencing factors, spanning four dimensions: technology, economy, society & culture and regulation & legislation.

This study contains a market analysis and a foreseight scenarios report regarding the digital age.

 

This item is password protected Download PDF 25.04.2013IAB / PwC UK Digital Adspend Study

UK digital adspend grows 12.6% to £2.6 billion in first half of 2012.

An overview of the 2012 online advertising spend trends in Denmark.

This item is password protected Download PDF