What are the opportunities for mobile have in the grocery retail sector? Omnicom Media Group and Microsoft Advertising conducted research in Brazil, Japan, Korea, USA and UK to understand how shoppers were utilising mobile within their research and purchases, and how this compares to how mobile is being used as a communications and e-commerce channel. Highly Commended in the IAB Europe Research Awards 2012.Download PDF 29.11.2012Tablets Creating new Relationships with Consumers Full ReportThis is the fourth Report in the new series of Mediascope Monthly Bulletins and Reports analysing tablet users media habits - usage times, consuming traditional media digitally, media multi-tasking, brand engagement and online shopping. Download PDF 29.11.2012IAB UK: Three Device Lives: tablets in context
Research from IAB UK reveals consumers feel that even with extensive developments in tablet devices a role still remains for smartphones, desktops & laptops – allowing them to retain their staying power in consumers’ portfolio of devices.
IAB UK Members can download the full report hereDownload PDF 29.11.2012IAB UK: Tablet Ad Formats Study
A study by IAB UK examining tablet user perceptions towards advertising on tablets. The 1,000 respondent study was delivered by research agency Ipsos MediaCT looks at consumer reaction to different tablet ad formats, as well as overall insights into the type of ads they expect to see on their tablets.
IAB UK Members can download the full report hereDownload PDF 16.11.2012John Lewis Mobile Campaign Research A study conducted by IAB UK to measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising. Download PDF 16.11.2012Exposure 2011 - A report released by OrangeNow in its fourth year, the study includes tablet usage in the measurement of how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile Internet. Download PDF 28.11.2008Screen Digest - Mobile Advertising 2008Through a survey among GroupM's international media agencies and a quantitative analysis of the mobile content market, Screen Digest assesses the potential of advertising on mobile media. Download DOC 21.11.201221/11 The Big Mobile Handbook 2012
IAB UK is committed to making mobile easier for brands and agencies to tap into this growing market.
This complete guide from leading experts in the mobile field includes, measuring mobile, m-commerce, advertising on mobile, integrating mobile and the future of mobile.
Download PDF 10.11.2008IAB UK - Mobile Advertising Snapshot - November 2008Nicki Lynas, Research Manager IAB Europe presented the latest mobile research undertaken of UK agencies and planners at IAB Europe's Research Showcase in November 2008. Download PPT 26.06.2009IAB UK Mobile Brand Effectiveness - KitKat Mobile Research Summary
This IAB and MMA endorsed research was carried out to document quantitative facts and qualitative visions on the status and potential of the UK mobile advertising market as it is in 2009.
It takes perspectives of the entire value chain into account: individual mobile users and executives from brands, media agencies, infrastructure and application parties, operators and influencers.
This research found that 54% of respondents find mobile an easy channel to communicate and interact with brands of their preference and would send interesting offers they have received to their friends and family.
The research also showed that mobile is an ‘always and everywhere’ medium with 74% of respondents claiming to never turn off their mobile, and 92% stating that they never leave the house without their phone. A further 75% of UK users agreed with the statement that mobile is the most personal device they own.
If you are interested in having access to the full report, including 172 tables on consumer insights, it can be purchased for £2,999. If you are an IAB member, you are eligible for a £500 discount.
Please contact: Tarik Fawzi, Aeneas Strategy Consulting & Management email@example.com +31 6 53115971
The quarterly market summary of the mobile marketplace based on data from the United Kingdom, Germany, France, Spain, Italy, United StatesDownload PDF 03.03.2011Mobile Media: Consumer Insights Across Europe March 2011Mobile internet advertising spend during 2010 – when advertising revenues generally fell - was worth €710million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).
This report covering 19 European countries presents detailed research findings behind these figures. It springs from IAB Europe’s mission to prove the value of the market through research and education.
Mobile advertising wins out on many levels: it enables business to connect with consumers personally and immediately. The odds on their product message getting through to the right person are dramatically reduced. The recipient can respond equally effectively and speedily. What’s more the advertiser can track every step of the process and match it to sales outcomes. This not only makes targeting advertising spend easier, but also much more accurately and cheaply than tracking traditional methods of advertising.
If you are thinking of diverting precious advertising budget to mobile, this definitive report has the information you need.
Thanks are due to the Mobile Advertising Committee of IAB Europe who have worked long and hard on producing these findings and to our partners comScore, InSites Consulting and of course Orange for the important contribution they have made.
Download the report below.Download PDF 27.02.2012What’s New for News - A paper from the 2011 Print and Digital Research ForumAuthors: Kate Sirkin (Starcom Mediavest), Greg Brussel (BBC Worldwide Americas)
For further information about mobile advertising go to:
'Mobile Internet Use in Russia.' A report by On Device Research.
'Mobile Marketing & Advertising''A report by Turkcell from 2009.
IAB Europe's Research Showcase - Mobile Advertising - March 2009:
"Exposure Mobile Advertising Study." Bruce Hoang, International Research Director at Orange opened the event with their findings from their own research project.
"EU Mobile Consumption." A presentation by Hervé le Jouan, Managing Director of comScore M:Metrics.
"Future Analysis." By Julien Theys, Mobile Analyst at Screen Digest.
"Consumer Insight." From René Lamsfuß, Director of Product and Methodology at Nielsen Online.
"Mobile Advertising Case Studies." By Laurent Reysbosch, Commercial Manager at Mobile Trend.
"Research from the Netherlands." Tarik Fawzi Director at Aeneas Strategy Consulting & Management shared research from the Netherlands to show how mobile advertising can be used in these markets.
Lightspeed Research/ MMA - UK Consumer interest in mobile banking.
Lightspeed Research/ MMA - France Consumer interest in mobile banking.
Lightspeed Research/ MMA - Germany Consumer interest in mobile banking.
Download European Mobile Internet Use Executive Summary – January 2011
The European Mobile Internet Users Executive Summary reveals insights from the European Mobile Internet Use Report focusing on Europeans who use the internet on their mobile phone or PDA in a typical week. The 2010 Mediascope Europe study found that 14% (71 million) of Europeans are weekly mobile internet users, spending almost an hour a day online via their mobile; ‘internet-on-the-move’ is proving a more popular pastime amongst mobile internet users than reading newspapers or magazines.
For further information about Mediascope click here.
To obtain a copy of the full European Mobile Internet Use Report contact firstname.lastname@example.org.
IAB Europe members can access the full European Mobile Internet Use report below.Download PDF