The FT Integration Initiative won the Cross Media category in the IAB Europe Research Awards 2012
The objective of the research and subsequent campaign was to identify the key advertiser benefits of running an integrated campaign – advertising in/on both the FT Newspaper and on FT digital platforms.
You can access the study here: http://www.fttoolkit.co.uk/integrated/faster-player.htmlDownload 27.09.2012BBC News and BBC.com – ‘TV with digital - it really works’Italian energy company Enel ran a campaign on BBC World News and BBC.com (banners and video pre-roll). The campaign was evaluated by independent research agency MetrixLab. Download PDF 27.09.2012Microsoft Advertising – Cross Screen PlannerThe study clearly demonstrates benchmarks for the effective mix of ratings between TV and online. It provides an optimum ratios of TV and online across different levels of campaign weight, targets, dayparts and days of week. Download PDF 27.02.2012A new measure of Reader Engagement in the Digital World - A paper from the 2011 Print and Digital Research ForumAuthors: John Carroll, Sarah Gale (IpsosCT)
Digital transformation monograph - by Jacques Bughin, Ph.D, Senior Partner, Director at McKinsey.
This McKinsey monograph, at the request of IAB, discusses digital transformation - and wants to be a call for action. The essays concentrate on three aspects of increasing radical digital elements: from digital marketing and the needed change in media mix; to digital engagements (up to co-creation) with customers; as well as to new degrees of freedom available for redeveloping successful strategies under digitization.Download PDF God of War YouTube Case StudyWith the release of God of War II, Sony Playstation created a campaign to build awareness, consideration and preference for the game's release among males 16-40. The campaign ran across multiple media, including TV, outdoor, print and online with a focus on YouTube. Download PDF