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 31.01.2013FT Integration Initiative

The FT Integration Initiative won the Cross Media category in the IAB Europe Research Awards 2012 

The objective of the research and subsequent campaign was to identify the key advertiser benefits of running an integrated campaign – advertising in/on both the FT Newspaper and on FT digital platforms.

You can access the study here: http://www.fttoolkit.co.uk/integrated/faster-player.html

Download  27.09.2012BBC News and BBC.com – ‘TV with digital - it really works’Italian energy company Enel ran a campaign on BBC World News and BBC.com (banners and video pre-roll). The campaign was evaluated by independent research agency MetrixLab.This item is password protected Download PDF 27.09.2012Microsoft Advertising – Cross Screen PlannerThe study clearly demonstrates benchmarks for the effective mix of ratings between TV and online. It provides an optimum ratios of TV and online across different levels of campaign weight, targets, dayparts and days of week.This item is password protected Download PDF 27.02.2012A new measure of Reader Engagement in the Digital World - A paper from the 2011 Print and Digital Research ForumAuthors: John Carroll, Sarah Gale (IpsosCT) 

With the print and digital world colliding, identifying multi-platform measures of engagement is increasingly challenging. The paper describes Ipsos’ Social Heat Index as an important factor in the overall measurement of (social media) engagement. Based on examples from the women’s weekly magazine sector in the UK.This item is password protected Download PDF Direct Line Case Study: Understanding the Synergies between Search and Traditional Above the LineA case study which explores the synergies between search and traditional above the line in driving new account applications for First Direct.This item is password protected Download PDF 01.04.2010Expedia UK Marketing Mix Effectiveness AnalysisAn evaluation of how online and offline media drive shoppers on Expedia.co.uk, by Google and Market Partners.This item is password protected Download PDF Gaz de France Dolcevita YouTube Case StudyA study exploring the impact of YouTube in a cross media campaign for Gaz de France Dolcevita.This item is password protected Download PDF PC City Case StudyA Google study to understand and quantify the effectiveness of PC City's marketing and media spend, across both online and offline business, in driving business outcomes.This item is password protected Download  How Google Ads Drive CPG SalesA cross media analysis of a CPG campaign by Market Insights and Google Germany. This item is password protected Download PPT Media Mix OptimizationEfficiency in print and online advertising in retail, by Google Germany and Market Insights. This item is password protected Download PDF 30.09.2009“Building Great Brands in the Digital Age: Guidelines for Developing Winning Strategies”. This report by Nielsen highlights how and why digital has transformed marketing and how brands can succeed in a digital world and the opportunities it presents. Download PDF 26.05.2009Going Digital - May 2009

Digital transformation monograph - by Jacques Bughin, Ph.D, Senior Partner, Director at McKinsey.

This McKinsey monograph, at the request of IAB, discusses digital transformation - and wants to be a call for action. The essays concentrate on three aspects of increasing radical digital elements: from digital marketing and the needed change in media mix; to digital engagements (up to co-creation) with customers; as well as to new degrees of freedom available for redeveloping successful strategies under digitization.

Download PDF God of War YouTube Case StudyWith the release of God of War II, Sony Playstation created a campaign to build awareness, consideration and preference for the game's release among males 16-40. The campaign ran across multiple media, including TV, outdoor, print and online with a focus on YouTube.This item is password protected Download PDF