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 28.03.2012Mediascope Europe 2012 Overview

With the launch of Mediascope Europe 2012 taking place on 30th May at Interact 2012, we’d like to bring to your attention the Mediascope Europe 2012 overview.

The Mediascope Europe 2012 overview presentation covers all the details of the upcoming wave of the study including markets, content, benefits, methodology and sponsors.  The study is unique in identifying changing media consumption patterns at total population level in online, radio, TV, mobile, newspapers and magazines and doing a deep dive into digital media consumption and e-commerce – all across multiple markets.

Download PDF 28.03.20122012 Interactive Ad IQ survey results

Ernst & Young LLP is proud to present the results of the 2012 Interactive Ad IQ survey.

Interactive advertising platforms, technologies and capabilities continue to grow at an
incredible pace. The complexity of our marketplace has increased dramatically – more in the past four years than ever before. The Interactive Advertising Bureau wanted to answer the question, “Is the industry keeping pace?”.
More than 7,600 IAB members and advertising professionals were asked to evaluate their comfort levels articulating the value of those interactive platforms most important to them. Further, respondents were asked to rate their command of industry-specific tools, familiarity with standards and guidelines, and confidence in applying interactive advertising knowledge and skills in order to demonstrate why interactive advertising makes sense.

Download PDF 27.02.2012Living with the Internet - A paper from the 2011 Print and Digital Research Forum

Authors: Beth Uyenco (Microsoft), Tom Morgan (Mindshare Worldwide)

The paper documents the shifts in web usage between 2007 and 2010 and provides some insights into how advertising may be more engaging across different audience segments. It also confirms that the motivation of web users and the context of a given web session affects advertising receptivity.

This item is password protected Download PDF 30.09.2011MCDC - Social Media Around the World 2011

This comprehensive report from InSites Consulting features 20 eye-catching facts about social media and over 1000 facts and figures about social media in more than 30 countries. Topics covered include main adoption and usage, brand interactions, role of emplyees in using social media and much more.

To view this report click here.

Download  Digital Mums with Young Children Executive Summary – April 2011

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This study examines the impact of having a young family on the media lifestyles of European women.

For further information about Mediascope click here.

For a sneak preview of report findings download the Executive Summary below. To obtain a copy of the Digital Mums with Young Children Report contact insight@iabeurope.eu.

Download PDF European Media Landscape Report Summary – December 2010

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The European Media Landscape Report explores media use, content online, internet access and e-commerce. Initially focusing on pan-European results (including some market, demo and trend comparison data) it moves onto a more detailed market by market analysis section. The report also includes observations from pan-European and local media owners and advertising agencies adding further insight into the findings.

For further information about Mediascope click here.

The European Media Landscape Report Summary offers a full explanation of the report, key report findings, full report contents and highlights from the first chapter of the report. To obtain a copy of the full European Media Landscape Report contact insight@iabeurope.eu.

Download PDF Multi-Screeners Report Summary – November 2010

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The Multi-Screeners Report reveals insights into how media consumption on the three screens of TV, internet via PC or laptop and internet via mobile phone or PDA is developing the media consumption habits of Europeans and impacting their brand choice and purchase decisions. For brands, this highlights an evolving audience of active and engaged consumers that can be targeted more effectively.

For further information about Mediascope click here.

For a sneak preview of the Multi-Screeners Report download the report summary below. For more information or to obtain a copy of the full Multi-Screeners Report contact insight@iabeurope.eu.

IAB Europe members can access the full Multi-Screeners report below.

Download PDF Multi-Screeners Full Report November 2010IAB Europe members can access the full Multi-Screeners report here.This item is password protected Download PDF 26.09.2010Consumers driving the digital uptake September 2010

The Internet medium has witnessed rapid user adoption of ad-based services. This has in turn highlighted the issue of disturbance due to advertising format intrusion as well as the risk of data abuse (i.e., consumer privacy issues).

In 2010, IAB Europe asked McKinsey & Company to deliver an independent assessment of the consumer surplus of digital services financed by online advertising. This report provides the main findings of that assessment. The assessment was based on a review of secondary research and on original conjoint-based market research estimates of users’ benefits from 16 ad-funded Web services. This research was designed and conducted in the course of Spring 2010 in six major countries: France, Germany, the UK, Spain, Russia, and Italy.

Download the full report here, and a summary of the event below.

Download PDF 

Download an event summary of the McKinsey launch event here.

Download  02.06.2010Consumer Commerce Barometer

The CCB was launched by the IAB Europe and Google at the IAB Interact Congress in Barcelona on Wednesday 2 June 2010. The CCB is a free online research tool which uses TNS data to provide agencies and advertisers with consumer insights across 27 countries and 36 product categories.

The countries covered are: Australia, Austria, Belgium, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE and United Kingdom.

Using the tool, marketers can select a country or multiple countries and then choose different verticals to understand how likely consumers are to research and purchase online. The data in the tool will be updated every year to help marketers identify and quantify shifting consumer behaviour over time.  

Further information about the CCB can be found here. For country-specific CCB information go here.

The CCB is a free, public research tool which can be found at www.consumerbarometer.eu

Download PDF 02.06.2010Consumer Commerce Barometer

Download the breakdown of research and purchasing behaviour by category and behaviour below.

For further information about the CCB study please go here. For country-specific CCB information go here.

The CCB is a free, public research tool which can be found at www.consumerbarometer.eu

This item is password protected Download PDF Mediascope Europe 2010 Pan-European Launch Presentation Summary – March 2010

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The 2010 Mediascope Europe study was extended to survey mobile internet use and incorporate a further five European markets in addition to the original ten. The research highlights how consumers are extending the ways in which they enjoy and engage with the internet and its growing influence on everyday lives.

For further information about Mediascope click here.

For more information email insight@iabeurope.eu or to find out more about Mediascope click here.

IAB Europe members can access the full 2010 Pan-European Launch presentation below.

Download PDF Mediascope Europe 2010 Pan-European Launch Presentation Full – March 2010IAB Europe members can access the full 2010 Pan-European Launch presentation here.This item is password protected Download PDF 25.02.2010MC DC European Overview

IAB Europe’s extensive survey of the online behaviour and attitudes of 32,000 people in 16 markets reveals some striking differences – and similarities – in the way Europeans are using the web. Designed to support marketers understand the impact the internet continues to have on our lives in both the region as whole and its individual markets, the annual research project known as ‘MCDC’(Marketers & Consumers, Digital & Connected) is a real goldmine of information. It is carried out by IAB Europe’s research partner InSites Consulting.

There are 16 detailed country specific MC DC presentations. To see the report for a specific country go to Country Specific Information .  

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This presentation features key metrics for online user behaviour for each of the 16 European countries included in the MC DC study, such as time online, method of connection, smartphone ownership, use of social networks, use of online banking facilities and e-commerce behaviour.

Download PDF 30.09.2009InSites MC DC Unite ReportInSites is IAB Europe's research partner for the MC DC project. Their UNITE report focuses on the European quantitative research results with an eye for regional differences between Northern, Western, Eastern and Southern Europe. Download PDF 01.06.2009How Teens Use MediaHow Teens Use Media: A Nielsen report on the myths and realities of teen media trends Download PDF Media Multi-tasking Report – June 2009

MediascopeEurope.gifThe Media Multi-tasking Report shows an increasing shift towards a media convergence between TV and internet media. Up 38% since 2006, multi-tasking has grown rapidly in recent years, with almost a quarter (22%) of all Europeans now using TV and internet simultaneously.

For further information about Mediascope click here.

For more information about this report contact insight@iabeurope.eu  

Download PDF 10.06.2009Alcatel Lucent - A consumer view on Advertising Trends - Interact 2009A qualitative study to the millenial market segment to understand the value and interest of advertising across multiple screens.
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For further information about consumer behaviour, see below:

'How People Watch' A Global Neilsen Consumer Report August 2010.

'European Mobile Internet Use Executive Summary' A Mediascope Report January 2011.

  

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