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IAB Europe's Research Showcase on Social Media & Online Branding - September 2010

    

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If you work in a research role within online advertising, IAB Europe's Research Showcases are a must-attend event. We present the latest cutting edge pan-European research in an afternoon of presentations by leading practitioners. The theme for the September 2010 Research Showcase was Social Media and Online Branding. Our Research Showcase event are FREE for IAB Europe Corporate and Associate members, IAB Network members, and invited guests.

  • Welcome and introduction by Amy Kean, Senior PR and Marketing Manager, IAB UK
  • Latest research from Tom Smith, MD Global Web Index
  • Case study: Tom Ollerton, Skive
  • Update from NM Incites, Brad Little, Nielsen BuzzMetrics
  • Case study: Robin Grant, We are social
  • Case study - 'Turning consumer conversations into actual business decisions - a Virgin Media Story', Doron Meyassed, Promise
 28.09.2010NM Incite - The Value of Social Media - Getting Down to Business Download PPT 28.09.2010Global Web Index - European Social Media – the last 12 months Download PPT 28.09.2010Skive - Skinny Cow Case Study Download PPT 28.09.2010We are Social - Launching Marmite XO in social mediaA video case study of the award-winning Marmarati campaign can be found here http://wearesocial.net/marmarati/ Download PPT