IAB Europe held its third successful Research Showcase on the 22nd Otober in London. Over 40 senior executives from leading industry players including social media publishers, agencies, technology providers, analysts and research companies attended and went away with plenty of pointers to future directions for this exciting platform in digital advertising.
If you work in a research role within online advertising, IAB Europe's Research Showcases are a must-attend event. We present the latest cutting edge pan-European research in an afternoon of presentations by leading practitioners.22.10.2009Trendstream – The Global Web Index Download PPT 22.10.2009Nielsen - The real value of social mediaBradley Little Director Industry Solutions Online, Nielsen showed how various businesses have made better decisions directly from the insights they gleaned from social media Download PPT 22.10.2009Nasza Klasa - Sony Case StudyPawel Petkowicz, Key Client Board Representative Nasza Klasa, Poland’s largest social networking site, presented a case study looking at the 'Sony School' campaign for Sony cameras. Download PPT 22.10.2009FreshNetworks - Best practice advice on how social media can be used on a pan-European basis
Charlie Osmond, Managing Director of FreshNetworks provided best practice advice on how social media can be used on a pan-European basis to drive insight, innovation and advocacy. He offered his perspective on how private branded communities can be used to help brands engage their customers onlineDownload PPT