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Presentations from Interact Congress - Brussels - June 2009

    

The following presentations were made at IAB Europe's Interact Congress on June 10th-12th 2009:

  • Interact 2009 - Programme, speaker biographies, sponsors & partners
  • OPENING KEYNOTE - Philipp Schindler - Google - 'The Road Ahead'
  • Alban Martin - Orange - Audience & Advertising
  • PANEL DISCUSSION - ‘Spending Shifts’ chaired by Guy Phillipson
  • CLOSING KEY NOTE - Chris Clarke - LBI - 'Creativity is the last unfair competitive advantage'
  • RESEARCH SHOWCASE - Tom Smith - Trendstream - Social Media - Key trends, impacts and role for brands
  • IAB AdEx Press Conference presentation slides
  • Alcatel Lucent - A consumer view on Advertising Trends
  10.06.2009Interact 2009 - Programme, speaker biographies, sponsors & partnersHello and welcome to the Interact Congress 2009. We meet in interesting times: this grim economic recession has intensified the need to embrace change and creativity in our own industry - the newest and fastest moving of them all.

Innovation has brought us success in the past and we can’t afford to stop now. By your presence here, you are affirming that we won’t let the future just happen to us, we intend to shape it ourselves.

We’re in for an exhilarating few days! We’ll hear compelling results from exclusive research into the latest trends in online advertising and digital and social media. We’ll learn about the rapidly shifting power balances in related industries such as publishing and media management. You’ll get a chance to tell government representatives of your concerns about regulation and controls. There will be plenty of practical advice on hand from top people who are grappling with the same challenges and opportunities that you are facing every day in your working life.

Download PDF 11.06.2009Philipp Schindler - Google - The Road Ahead

Opening keynote presentation from Philipp Schindler - Vice President, North & Central Europe - Google.

Philipp joined Google in 2005 and oversees the company's operations in Northern and Central Europe (NACE), including the UK, Ireland, the Benelux countries, Germany, Switzerland, Austria, Sweden, Denmark, Norway and Finland.

Before joining Google, Philipp was a senior vice president at AOL Germany, running the company's marketing and sales activities and serving as a member of their management board for 6 years. Within this capacity, Philipp was responsible for one of the largest marketing and sales budgets in the country, constantly innovating in the areas of direct marketing, traditional brand marketing, customer relationship management, business intelligence and data mining, and pricing. He developed a range of major sales partnerships and a number of internationally acknowledged marketing projects, winning several industry awards, such as the Golden Effie.

Previously he served as head of marketing at CompuServe in Germany, a subsidiary of AOL Inc., and also worked as an e-commerce and marketing specialist at the global AOL headquarters in the US. Before joining AOL, Philipp was accepted into the top junior talent program of Bertelsmann AG, where he focused on new media activities within their global corporate strategy unit.

Philipp earned a Diplom Kaufmann degree with distinction from the European Business School (EBS) in Oestrich-Winkel, Germany. He is a scholar of Studienstiftung des deutschen Volkes and also serves on the jury of the German Marketing Award.

Download PDF 10.06.2009Alban Martin - Orange - Audience & Advertising

Alban Martin is head of Social Media Optimisation at Orange. Orange is the key brand of France Telecom, one of the world's leading telecommunications operators.

He is overlooking innovative marketing campaigns, bringing his expertise to the Audience and Advertising activities of Orange in Europe.

Alban is also author of books about Social Networks, co-founder of the Social Media Club Paris, and Associate Professor at La Sorbonne.

Download PPT 11.06.2009PANEL DISCUSSION ‘Spending Shifts’ chaired by Guy Phillipson

Panellists included:

  • GROUP M – Ruud Wanck – COO Interaction.
  • L’OREAL – Georges-Edouard Dias – SVP e-business.
  • SCREEN DIGEST – Vincent Letang - Senior Analyst/Head of Advertising.
  • NUGG.AD – Stephan Noller - CEO.
  • NIELSEN ONLINE – John Burbank – CEO.
  • YAHOO! – Terry von Bibra, Managing Director & Vice President Business Management APG Yahoo! Europe
Download PPT 10.06.2009IAB AdEx Press Conference presentation slidesAdEx – the definitive guide to the size and scale of European online advertising
Launched by IAB Europe in 2006, the AdEx report is the reference source for the European online advertising industry. The report is compiled by the national members of IAB Europe, and then processed and analyzed by PricewaterhouseCoopers (PwC). The report includes comparisons of market size over time, data on the size of search, email, classifieds and display advertising and country-level research. Each year new countries are added to the research as new countries join IAB Europe, making this the most extensive piece of research on the European marketplace. Download PDF 11.06.2009Chris Clarke - LBI - Creativity is the last unfair competitive advantage

Closing Keynote - Chris Clarke - Chief Creative Officer of LBi.

Chris is an award-winning creative who has been at the forefront of the digital industry since the late 90s. In 2000 as a UK founder of pioneering digital agency Abel & Baker, Chris helped bring a new level of creative excellence to the nascent digital industry.

In 2002 Abel & Baker became part of Wheel, where Chris eventually became Executive Creative Director. As part of the management team at Wheel Chris delivered a reputation for excellence founded on big creative thinking and award winning work for clients like BT, InBev, ABSOLUT Vodka, Starbucks and Sony PlayStation Europe.

In early 2006 Chris moved to Digitas agency Modem Media as European Executive Creative Director becoming UK President and Executive Creative Director of Digitas following the acquisition of the agency by Publicis.

While at Digitas Chris re-invigorated the creative product, winning new business with Vauxhall, Shell and HP & Bayer. Chris comes to LBi as Chief Creative Officer with a global remit for the creative product, & the agency Brand. As part of the LBi board Chris will also help drive the strategic vision of the group.

Download PDF 10.06.2009Alcatel Lucent - A consumer view on Advertising Trends - Interact 2009A qualitative study to the millenial market segment to understand the value and interest of advertising across multiple screens.
Download PPT 12.06.2009Tom Smith - Trendstream - Social Media - Key trends, impacts and role for brandsThe presentation at the Research Showcase on Social Media - Preliminary results from the Global Web Index UK and US data
  • Motivations for using the web
  • Social media usage trends
  • How social media is driving change – video example
  • The impact of social media
  • Role for brands and challenge for advertising

Tom Smith - Managing Director at Trendstream - Tom launched Trendstream, a company dedicated to understanding global trends in web usage. Trendstream provides their clients unique research on web usage, social media and mobile as well as providing consultancy on how to respond to social media change.

The main focus of this is the “Global Web Index”, an online bi-annual research study into web usage in 16 markets and 16,000 web users that will launch in July 2009. Prior to setting up Trendstream, Tom worked as the Head of Consumer Futures at the global media agency Universal McCann, where he was charged with understanding the key consumer trends in web, mobile and communications technology and interpreting what it meant for their clients.

It was in this role that he created the world’s largest Social Media tracking study, Wave, which grew to over thirty markets in just two years, making it the largest global study of its type. He also produced many research reports, trend overviews and articles that explored the impacts of internet usage and social media globally.

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