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Presentations from Interact Congress - Barcelona June 2010
We will be uploading the presentations that have been made available to us from the speakers from the Interact Congress in this area. Please return again soon to see the other presentations that are available.... 03.06.2010Steven Van Belleghem - InSites Consulting - The Conversation Manager - June 2010Over recent years, the internet has evolved from a static to a social platform. This evolution has an impact on the way consumers communicate and take purchasing decisions. Unfortunately, most advertisers have failed to evolve.
Traditional advertising no longer works. Advertisers need to change their day-to-day working methods. The gap between the contemporary consumer and the traditional advertiser is growing on a daily basis.
Steven Van Belleghem (pictured) presents his book - The Conversation Manager. This book offers a solution to this challenge, and also offers practical tools to start your change process within 48 hours. You will find concrete tips to move your business strategy into the direction of conversation management.
Download PPT 02.06.2010June 2010 - Vincent Letang, Chris Morgan and James Bailey - Trans-National Campaigns - June 2010The digital advertising market is ripe for advertising campaigns planned and bought across multiple territories. But what are the advantages of this arrangement, and what kind of advertising campaigns stand to benefit most?
Panel discussion featuring:
- Vincent Letang (pictured), Senior analyst Screen Digest, delivering highlights of research commissioned by IAB Europe into the trends and outlook for this area of business
- Chris Morgan (pictured), Digital Sales Director, Publiciatas
- James Bailey, Interactive Development Director, CNN
Download PPT 02.06.2010The Nielsen Company - Using social media data to demonstrate brand-building - June 2010Brad Little, Head of Nielsen Buzzmetrics, The Nielsen Company, shared a case study of the social media affect in action.
Download PPT 02.06.2010comScore - The Proof for Branding Online - June 2010The proof for branding online: How are we measuring it? What are we measuring? This session kicked off with a presentation from Gian Fulgoni, CEO of comScore.
Download PPT
