"Despite gloomy economic times in Europe, the digital industry continued to grow in 2012 giving us positive expectations for the full year! This should help the entire European digital eco-system to innovate and create new products and services for consumers.
2013 should be fascinating as we’ll see further Innovation in consumer experience of Content and Brands across multiple devices. Innovation in the digital supply chain, automated trading and targeted audiences based on multiple layers of data all bring marketers close to the ultimate goal : investing Euros addressing Relevant information to the Right people at the most appropriate Time and on a suitable Location! We can’t of course ignore that 2013 will be historic for our digital advertising industry as we’ll have the first steps from the legal process revising the Data Protection Directive - this may have a massive impact on the way we’re delivering our services or monetising our platforms!"
To say we’ve had a busy year is an understatement. We set our stall out early on, indentifying our three main priorities for the coming year. These are what we call our three ‘Pros’:
1 Protect the industry through an active and informed public affairs programme to educate lawmakers and interest groups
2 Promote the role of online advertising through events, white papers and public relations
3 Prove, through research, the value of interactive advertising.
All our activities underpin and can be traced back to at least one of these priorities.
As you read through this report, you will see exactly what we are doing and the progress we are making in each of these areas. I would like to take this opportunity to thank my colleagues on the Board, our partners, members and, of course, the IAB Europe team for helping to deliver these priorities.
Alain Heureux, President & CEO of IAB Europe