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Board Meetings - IAB Europe Annual Reports

    

Here we publish the IAB Europe Annual Reports, which are presented at the January Board Meetings as a review of the previous year's activities, and the plans for the forthcoming year.  01.01.20122011 Annual Report
2011 will remain historical for IAB Europe as we managed to merge with the EIAA organisation and as we developed the first self-regulatory initiative for the digital industry in Europe focusing on the Online Behavioural Advertising practices.
 
2012 will become the year of DATA as it will become the fuel of our digital industry driving further revenues if we can handle them with TRUST towards the consumers, if we can MEASURE and MONETIZE them on a consistent way for our business partners and if we can make them RELIABLE and COMPARABLE within and outside our market. If we succeed, the future will become very quickly Digital Centric aiming towards the Mission of our European network. 
 
Alain Heureux, President & CEO of IAB Europe
 
 
Content includes:
  • An overview of our Top line achievements by Alain Heureux, President & CEO of IAB Europe
  • Membership
  • Introducing IAB Europe’s Board and Team
  • Our Vision
  • Our Missions
    1. Development
    2. Governance
  • Our plan for the next 18 months 
Download PDF 01.01.20112010 Annual Report

To say we’ve had a busy year is an understatement. We set our stall out early on, indentifying our three main priorities for the coming year. These are what we call our three ‘Pros’:

1 Protect the industry through an active and informed public affairs programme to educate lawmakers and interest groups

2 Promote the role of online advertising through events, white papers and public relations

3 Prove, through research, the value of interactive advertising.

All our activities underpin and can be traced back to at least one of these priorities.

As you read through this report, you will see exactly what we are doing and the progress we are making in each of these areas. I would like to take this opportunity to thank my colleagues on the Board, our partners, members and, of course, the IAB Europe team for helping to deliver these priorities.

Alain Heureux, President & CEO of IAB Europe

 

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