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Netherlands

    

Presentations and information concerning exclusively the Netherlands market exclusively are published here  20.03.2012Mediascope Europe 2010 Netherlands Launch Presentation Summary – March 2010The 2010 Mediascope Europe study was extended to survey mobile internet use and incorporates 15 European markets. This launch presentation highlights how Dutch consumers are extending the ways in which they enjoy and engage with the internet and its growing influence on everyday lives.

For more information email insight@iabeurope.eu or to find out more about Mediascope click here. IAB Europe members can receive a copy of the full 2010 Netherlands Launch presentation by emailing insight@iabeurope.eu. Download PDF 27.02.2012Internet audience measurement now: sites, content and campaigns - anywhere, anyhow - A paper from the 2011 Print and Digital Research ForumAuthors: Frans Kok (JIC STIR), Marion Appel (Intomart GfK), Enrico Verhulst and Pat Pellegrini (comScore) 

The internet is widely considered to be the most intensely measured medium. But, which figures do we believe? JIC STIR, as with other JIC’s, aims to provide an objective source for cross site comparisons as well as campaign planning and content measurement. This paper describes the evolution of the Dutch online audience survey, recognised as the official Dutch industry currency and commissioned by JIC STIR.This item is password protected Download PDF 14.09.2011IAB Netherlands Report on Online Adspend H1 2011This report provides us with a more detailed look at the Netherlands market and the growth drivers of our industry.This item is password protected Download PDF 05.10.2009MC DC Netherlands (Online User Behaviour)

IAB Europe’s extensive survey of the online behaviour and attitudes of 32,000 people in 16 markets reveals some striking differences – and similarities – in the way Europeans are using the web.

This presentation features a profile of the Netherlands internet audience and their online activities (in English).

Download PDF 05.10.2010Consumer Commerce Barometer Country Summary - Netherlands

Summary

 

• Online consumers in Netherlands purchase a wide variety of products online

• Travel products are most likely to be researched online, and are more likely to be purchased online than offline

• Technology items see high levels of online research and purchase, as do finance products

• M&E&L products are purchased online to a great extent, consumers still tend to purchase products from the remaining categories offline

• Search engines are the most commonly used type of website for online research and mainly used by respondents who search for travel, tech or auto-related information

• Over half of online consumers in the Netherlands have redeemed a product voucher or code when purchasing products online

• Consumers appreciate the convenience of online shopping

 

For further information go to the Consumer Commerce Barometer website.

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For further information about research concerning the Netherlands please go to:

"Aeneas Strategy Consulting & Managemnt - Research from the Netherlands." Tarik Fawzi, Director, shares research showing how mobile advertising can be used in this market, at IAB Europe's Showcase in March 2009.

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