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Greece

    

Presentations and information concerning the online advertising market in Greece exclusively are published here  05.10.2009MC DC Greece (Online User Behaviour)IAB Europe’s extensive survey of the online behaviour and attitudes of 32,000 people in 16 markets reveals some striking differences – and similarities – in the way Europeans are using the web.

This presentation features a profile of Greece's internet audience and their online activities (in English).

Download PDF 06.10.2010Consumer Commerce Barometer Country Summary - Greece

Summary

 

• The internet is used as a research tool across a wide variety of product categories by online consumers in Greece

• Products in the travel and technology sectors are those most likely to be researched online

• Cars are also researched online

• Travel and technology products are purchased online by many consumers

• Products in other categories are generally purchased offline rather than online

• Search engines are the most commonly used type of website for online research and widely used across all product categories

• Over half of online consumers in Greece see the internet as the first place they go for information about a product to buy and appreciate online shopping for saving them time

 

For further information go to the Consumer Commerce Barometer website.

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