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Presentations and information concerning exclusively the Finnish market exclusively are published here  27.02.2012Keep taking the Tablets - A paper from the 2011 Print and Digital Research ForumAuthor: Richard Marks (Kantar Media)

The paper examines some feedback on the usage of tablets and iPads and consumers’ reaction to these devices during 2011 in the UK and Finland.This item is password protected Download PDF 05.10.2009MC DC Finland (Online User Behaviour)

IAB Europe’s extensive survey of the online behaviour and attitudes of 32,000 people in 16 markets reveals some striking differences – and similarities – in the way Europeans are using the web.

This presentation features a profile of the Finnish internet audience and their online activities (in English).

Download PDF 05.10.2010Consumer Commerce Barometer Country Summary - Finland

Summary

 

• Internet is well integrated into every stage of the purchase process for online consumers in Finland

• Purchases in the travel category are much more likely to be made online than offline

• M&E&L, tech and retail products are frequently purchased online. In contrast, CPG & healthcare and auto products are rather purchased offline.

• Big ticket items such as cars and domestic appliances see high levels of online research

• Search engines are the most commonly used type of website for online research, used by three out of four respondents and mainly used by respondents who search for travel and tech-related information

• Over half of consumers rank internet as their first information source when researching products, and over half appreciate the convenience of online shopping

 

For further information go to the Consumer Commerce Barometer website.

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