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Interact 2011 - Highlights

    

Interact 2011 was bigger, brighter and better than ever – with over 400 senior decision makers from online and traditional advertising debating and discussing their current relationship and what the future holds.

We had a stimulating programme on June 8 with presentations and panel debates from both our Research and Public Affairs teams and then we split the afternoon into two streams: Research and Advertising. And on June 9 our keynote speakers wowed delegates with their insight and experiences.

Please find below a copy of the presentations we have permission to publish.

Thank you to all our speakers, sponsors and delegates who made Interact 2011 a great success.


Presentations

June 8 | Day 1 – Research Stream

European AdEx Results and Panel
Vincent Letang, IHS Screen Digest, and Catherine Borrel, IAB Europe

Europe’s Mobile Advertising Market , additional information
Bruce Hoang, Orange Advertising Network

Microsoft Shopper Journeys
Beth Uyenco, Microsoft Advertising

Unlocking the Power of Online Video
Mark Riseley, Google

Emerging Digital Platforms
Mark Husak, Millward Brown

June 8 | Day 1 – Advertising Stream

Colour the World
Russ Lidstone, Euro RSCG London

Brands: The New Entertainers
Steve Mullins, brand-e, and Susan Stone, Tonic

How Social Networking Can Inform and Enrich Our Market Intelligence
Frederic Joseph, ZenithOptimedia

June 9 | Day 2

Panel: Better Together? TV+ Online Video
Moderator: Guy Phillipson, IAB UK
Phil Macauley, Quantcast
Laurent Delaporte, Microsoft Advertising
Anthony Rhind, Havas Digital
Steve Brown, Yahoo!

Incorporating Facebook into a Brand Plan
Ken Valledy, Anheuser Busch InBev

Brand Fans on Facebook
Steven Van Belleghem, InSites Consulting, and Andrey Davtchev, Diageo Northern Europe

Closing Keynote: Turning COGS
Anthony Rhind, Havas Digital