Interact

Interact Congress 2012 - Open for business at http://www.interactcongress.eu/

Why be a part of Interact 2011?

Interact is the definitive event for the European online advertising industry. Now in its fifth year, it offers a thought-provoking conference programme with leading industry figures, interactive workshops and plenty of networking opportunities. In addition to the conference programme, the Mixx and Research awards are presented for creativity in advertising and in research on 8^th June.

The Theme for Interact 2011

The fifth edition of Interact is entitled Together Forever? Online + traditional media in perfect harmony. We will explore the power of advertising when online and traditional media are combined. We will show how online plus other media can win the consumer’s attention, increase engagement levels and build brand loyalty over time. There’ll be case studies from leading brands and their agencies, stimulating panel debates discussing the issues the sector faces, and exclusive research in a programme designed to help marketers really understand how to maximize return on investment by combining online with other media.

The Event Agenda

The two-day programme is a blend of events involving the global IAB community and a open format on day three where we feature a series of seminars and dynamic panel discussions focusing on how traditional and online marketing can work together; future media trends and insight and research.

• Day 1 - 8th June 2011 – The first look at our long-awaited annual Advertising Expenditure report and specific IAB Workshops. As well as presenting our European advertising expenditure report, we share exclusive research from our members and leading research providers and we focus on the industry’s EU lobbying initiatives, IASH Europe, Mobile, plus many other industry groups. Use this day to be part of the agenda in Europe.
• Day 2 - 9th June 2011. A full programme with keynote speakers, panel discussions and networking activities. The evening’s entertainment comprises the MIXX Europe Awards presentation, followed by entertainment from the IAB Street Band. Today is the day you will obtain maximum visibility to over 500 delegates.

For further information, visit http://www.interactcongress.eu/