-Rajiv Singh, Managing Director MENA, Tribal Fusion
||Introduction from the Chair
-Brendon Ogilvy, VP Digital Insights, Effective Measure
-Alain Heureux President & CEO, IAB Europe
||"Set for growth: examining the prospects for digital advertising market evolution in the Middle East"
-Daniel Knapp, Head of Advertising Research, IHS Screen Digest
||"Driving Digital in the MENA region – learnings and requirements"
-Rayan Karaky, MD Vivaki MENA
||"Achieving optimum scale and efficiency across multiple devices"
-Rajiv Singh, Managing Director MENA,Tribal Fusion
||"The Digital Value Proposition – the 360 degree view from agency and client"
-Richard Stanton, Head of Activation, MEC Digital
||“What makes a successful digital campaign? How do you take creative and video content and amplify it with a successful media strategy? How do you use SEO and social media to drive bookings for one of the world’s most luxurious, multi-award winning hotel brands?”
-Anneli Ritari, Group Account Director, LBi
-Firas Wahida, Search Director - MENA, LBi
||"A deepdive into digital emerging platforms"
-Boye Balogun, Mindshare
||"Social vs Website. Is the facebook page enough as a digital channel for a brand?"
-Tom Roychoudhary, Chief Innovations Officer, UM Fortune Promoseven
||"Close - a showcase of great video campaigns from around the world"
-Pascal Zahner, Managing Director EMEA, Tribal Fusion
|6.45pm/9pm:||Entertainment, networking, drinks and canapés|