Presentations from the November Creative Showcase can be downloaded from here
If you work in a research role within online advertising, IAB Europe's Research Showcases are a must-attend event. We present the latest cutting edge pan-European research in an afternoon of presentations by leading research practitioners. This event is free for IAB Europe Corporate Members and invited guests.
This event was hosted by IAB UK at their offices in Central London. Directions to their offices at 14 Macklin Street, London, WC2B 5NF can be found here
We encouraged all our participants to bring along with them 20 copies of their most recent research so that it can be circulated to your colleagues at the event.
Welcome by Guy Philipson, CEO, IAB UK and Chairman of IAB Europe Board
Nicki Lynas, Research Manager IAB Europe. Presenting the latest mobile research undertaken by UK agencies and planners.
President and CEO of IAB Europe, Alain Heureux, will be presenting Market Insights Digital Industry (MIDI) - a snapshot of the state of the online industry throughout Europe.
Mike Shaw, Director, Marketing Solutions, comScore, will be presenting local ad effectiveness case studies. and will be focusing on the continued value of brand advertising – pertinent as many advertisers may start looking solely to search for immediate ROI as marketing budgets are cut.
Steven Van Belleghem Director Branding and Communication Research. InSites Consulting will be presenting a provacative presentation - "How to survive as an advertiser in a changing digital era".
Vice President Research & Analytics, EMEA, Nielsen Online's Matt Dodd will be providing us the status of the display advertising sector, as well as presenting “Measuring Online Advertising Clutter: A New Perspective for Media Planning”