There are new ways for publishers to trade and new ways to generate additional revenue and cost savings. But with greater complexity, comes increased challenges such as controlling the quality of campaigns and creatives and ultimately protecting the brand.
So how can publishers take full advantage of what the market has to offer while overcoming the challenges of increasing automation, and commoditisation? And what further opportunities will the new decade bring?
This forum brings together industry experts to examine the current state of online trading and to look in-depth, through cross-industry panels, at two key issues impacting on publishers: the changing dynamics of buying and selling media; and the role of audience data in generating publisher revenue.
IAB Europe will be represented the following conference session:
The role of audience data in generating display revenues for publishers, Donald Hamilton, Partner Precedio and former MD Wunderloop & Kimon Zorbas, VP of IAB Europe
* The role of audience data in current and future revenues
* Why 3rd party data is so important
* Who owns the data – Digital Agencies, Media Corps and Digital Giants
* The legal aspect – UK versus Europe
Further information about the conference can be found here