Mobile Advertising UK

Mobile Advertising UK
The inside story of the UK mobile advertising market

London, 15th June 2009

To see the presentations from this event, please go to the Knowledge Bank.  

Mobile Advertising UK is a one-day event designed to publish theresults of a UK specific research into the mobile advertising market.The event aims to give a clear and true representation of the state ofthe current market as well as to give strategies to stimulate mobileadvertising revenue growth.  The topics of discussion includefamiliarization with the mobile medium, the usefulness of mobileadvertising, legal considerations when doing so as well as therelationship between the mobile medium and social networking. Acclaimedspeakers shedding light on the industry are Alain Heureux of IABEurope, Jonathan Kelly, head of Vodafone Marketing, Steve Rickets ofOrange and the chairman of the organization which carried out the UKspecific research.

IAB Europe members are entitled to a £100 discount. Click here to register, and use the code iabeur09 to claim your discount.

Top mobile advertising agencies and operators sign up to Mobile Advertising U.K. event
London, UK – 20 April 2009
The precise condition of today's UK mobile advertising industry is to be revealed at an exciting new London-based conference. Based on an ambitious and far-reaching research project, the event will also reveal exactly how the mobile advertising industry should grow from here. 

With an unparalleled roll call of participants from both the UK's leading advertising agencies and top mobile operators, the one-day event will also provide a unique networking opportunity for delegates. 
The event, to be held in London on June 15, is sponsored by Alcatel-Lucent, hosted by Camerjam Events and supported by the Mobile Marketing Association (MMA), Interactive Advertising Bureau (IAB) Europe and the Internet Advertising Bureau (IAB) UK. 

"Events such as this are important contributors to overall industry understanding of mobile advertising and the resulting development of the market," said MMA MD for Europe Paul Berney. "The agenda embraces key mobile advertising themes such as its integration into wider marketing strategies, perceptions of the end-user and the importance and legal implications of respecting consumer privacy. I’m looking forward to hearing the resulting discussions which are so crucial for education and increased participation in this rapidly growing industry."

Delegates will hear presentations and panel discussions featuring representatives from companies involved in defining the mobile advertising space such as Ogilvy, Mediacom, Mindshare, Alcatel-Lucent, Sponge, Mediaedge:cia, Inside Mobile, Unanimis, ringring media, AKQA Mobile, and more. Top UK mobile operators Vodafone, Telefonica O2, Orange and 3 will also take part. A highlight of the event will be a live interview with Ogilvy UK's vice chairman, Rory Sutherland. 

According to Jon Mew, Head of Mobile at IAB UK, "The event brings together a great line up and agenda and will give delegates an overview of the issues surrounding mobile advertising and how they can be more effective in their mobile efforts. As mobile media usage continues to grow it’s critical as an industry that we increase the understanding of the role of mobile advertising."

In addition to trade associations, the event also enjoys the support of industry players such as global communications solution provider, Alcatel-Lucent. "Alcatel-Lucent wanted to be involved in this important  mobile advertising study as we believe it will  shed new light on the potential of mobile as a mass advertising medium," says Thomas Labarthe, VP Advertising Solutions at Alcatel-Lucent.  "Our business is about improving the communications experience for end users and enterprises, while enabling improved return on investment for service providers, and being able to deliver targeted mobile advertising over their networks will create new revenue streams for mobile service providers.  

“Alcatel-Lucent’s goal in participating in this study is to better understand the challenges so we can more efficiently direct our innovation toward providing agencies with easy and efficient access to mobile media inventory created over these mobile networks,”  he added.

On top of the conference, the event will host the inaugural EverySingleOneOfUs Mobile Campaign of the Year Awards, designed to recognise the past year's most engaging, creative and effective mobile advertising campaigns (download the entry form here).
Speaking about the awards, Jonathan MacDonald, founder of EverySingleOneOfUs said, "The EverySingleOneOfUs Mobile Campaign of the Year award is the first award in new media to be judged in light of the benefit a campaign has had to the public. This benefit is in terms of value, relevance, ease of interaction and transparency of offering - making up the 4 Rules of Engagement which sit at the core of EverySingleOneOfUs."

The research, commissioned by EverySingleOneOfUs and ÆNEAS Strategy Consulting & Management, will draw upon the outcomes of in-depth interviews with mobile executives, agencies and mobile networks, as well as online and mobile consumer surveys. It will be carried out jointly by ÆNEAS Strategy Consulting & Management and MSearchGroove, a knowledge resource providing analysis and commentary on mobile search, mobile advertising and social media.

Mobile Advertising U.K., 15th June 2009, www.amiando.com/mobaduk

For details on how to sponsor the event please contact Stuart Willett, Project Sales, Moriana Media Group, sw@morianamediagroup.com , +44 7734 315 506

For details on press tickets, delegate passes, awards entries and the conference programme please contact James Cameron, Managing Director, Camerjam Events, james@camerjam.com , +44 7940 749874