IdejaX, national festival of advertising, is organized by Croatian association of advertising agencies (HURA) and Croatian branch of the European association for digital and interactive marketing industry (IAB).
About IdejaX 2012
The idea of IdejaX is to present and choose the best creative works in classic and online advertising in Croatia in the past year. Also, the Festival wants to be a platform for the exchange of ideas, experience and marketing trends in Europe and in the region.
HURA and IAB decided to organize the festival together because of the complementarity of the classic and online advertising, which are the creative advertising scene of today.
IdejaX is to become the key place for the exchange of the best marketing ideas on the national and regional scene.
Some of the speakers this year are:
Dave Chaffey - 7 Steps to Creating a Social Media Strategy
Dave Trott - Predatory Thinking
John V Willshire - The Creation of Demand Why Making Things People Want
beats Making People Want Things
Robbie Douek - (Google mobile)
Nate Elliott - (Forrester) Interactive Brand Ecosystem
Lazar Džamić - (Kitcatt Nohr Digitas)
Cindy Gallop - The Future of Advertising
Simon Clift - (ex CMO of Unilever)
Ana Andjelic - (Droga5) What we need to know about Digital Marketing