Make IAB Europe your meeting point at dmexco in Cologne.

IAB Europe partners with dmexco – the business show for digital marketing – which will be opening its doors for the second time from September 15th-16th, 2010 at the Cologne Exhibition Centre.

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IAB Europe President and CEO Alain Heureux will also be chairing The Mobile Intelligence Debate: "How mobile devices conquer the advertising budgets?" which takes place at 11.00am on September, 16th, 2010 in The Debate Hall. Also included in this debate is Ludovic Levy, Chairman of IAB Europe's mobile committee.

More information here in the conference programme.

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IAB Europe plans its "Interest Based Advertising" initiative at dmexco

As a follow up to a number of discussions that are taking place in Cologne on targeting and privacy, IAB Europe is using this session at dmexco as a forum to discuss its plans for the European targeting industry for 2010/2011.

This is an open forum, where organisations in this sector can present their thoughts and opinions on how IAB Europe should steer the debate and discussion about the targeting industry, and for IAB Europe to introduce ideas for initiatives for 2010/2011.

This session takes place at 3.00pm - 3.45pm, Seminar 1 September 16th in the Seminar/Academy Hall

This session will be moderated by IAB Europe and participants would include organisations from the targeting industry including AdLINK, AudienceScience, nugg.ad and United Internet Media.

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DIVE Europe (Digital and Interactive Venues and Events) is launched at dmexco

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dmexco is the leading international event for everyone working in the global digital marketing and media industry. The future of marketing lies in digital, and through its unique combination of an impressive exhibition and cutting-edge conference programme, the event therefore brings together innovative and progressive thinking for this significant growth market. Because today’s marketing is digital!  

Specifically focusing on advertising, creativity, branding, relevance and efficiency, dmexco provides marketers, publishers, advertisers and agencies with bundled branch know-how, as well as current trends and innovations. Trade visitors, exhibitors and guests from all over the world will profit from dmexco’s capacity as the customer and brand-oriented no. 1 branch meeting place. The dmexco is thus the cross-media and transnational central hub for the digital industry and as such it becomes the “place of answers”. 

Held in Cologne from September 15-16, dmexco 2010 – which is free of charge for trade visitors – will see over 300 exhibitors and around 14,000-15,000 visitors come together, making it THE event for the global digital marketing industry.  Further information on the dmexco can be found at www.dmexco.com

An overview of Europe’s leading Conference for digital marketing:

Four innovative programme formats: Congress Hall, Debate Hall, Seminars & Speakers' Corner | TOP speakers from the USA, Asia and Europe – in some cases on stage in Europe for the first time | Continuous simultaneous translation (German, English) | Live voting tool for the interactive involvement of the audience | Free of charge for trade visitors (like the entire visit to the dmexco)!

Today’s marketing is digital!

The dmexco is the leading international event for the entire digital value chain. Comprising of a combination between an exposition and a conference, a concept that is unique worldwide, it stands for innovative and future-oriented marketing in the midst of a global growth market. Because today’s marketing is digital!

The dmexco Conference 2010 will also set new standards again this year: Innovative, international, first-class. Experience the leading heads of the branch, who will present, discuss and assess the branch’s brand-new themes and trends. The Conference 2010 will be even more customer and brand-oriented and convinces as a result of its high concentration of customers. As the leading European branch meeting place, the dmexco sees itself as the cross-media central hub for futuristic marketing for all players involved in the digital value chain.

The main theme topics this year are: Digital Creativity, Digital Efficiency and Digital Intelligence. Regarding the contents, the overall focus lies in particular on brand marketing & building, video advertising and social media marketing, mobile marketing, efficiency and advertising impact, relevance and targeting. But themes such as cross-media, digital radio and in-game advertising will also play a major role. 

Extract of the 2010 speaker list 

More than 150 experts on the two large stages, the Congress and Debate Halls, as well as in over 70 seminars and at the Speakers’ Corner:

Jack Klues, Vivaki | Mainardo de Nardis, OMD | Harry Hui, PepsiCo | Richard Prenderville, Reebok | Dr. Matthias Döpfner, Axel Springer | Samir Arora, Glam Media | Luke Bradley-Jones, BBC | Nick Brien, McCann Worldgroup | Marc Bresseel, Microsoft Advertising | Tom Eslinger, Saatchi & Saatchi | Joanna Shields, Facebook | Maria Luisa Francoli, MPG | Anders Sundt Jensen, Mercedes-Benz Cars | Jeff Benjamin, Crispin Porter + Bogusky and Cannes Jury President 2010 | Alain Bauwens, Henkel | Rich Riley, Yahoo! Europe | Jürgen Blomenkamp, GroupM | Thomas Ebeling, ProSiebenSAT1 Media AG | Scot Safon, CNN | Tom Bedecarré, AKQA | Lisa Utzschneider, Amazon | Sarajit Mitra, HSBC | Norm Johnston, Mindshare | Harald Eisenächer, Deutsche Telekom | Dr. Nicole Prüsse, ZenithOptimedia Deutschland | Russell Buckley, Admob 

Customer brands at the dmexco Conference 2010

Reebok | Allianz, ProSiebenSat1 | Henkel | CNN, Procter & Gamble | Coca-Cola | Mercedes-Benz | HSBC | Otto | Nike | LEGO | Anheuser-Busch InBev | eBay | BBC | PepsiCo | Amazon | Facebook | IKEA | BMW | E-Plus | many other international top brands