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AdMonsters Publisher Forum EU XII
Register now for the 12th AdMonsters European Publisher Forum to be held in Prague June 7 -10, 2009. IAB members receive an automatic 15% discount
AdMonsters hosts their 12th European Publisher Forum this June. The event will bring together more than 60 senior online advertising operations leaders for three full days of member-led sessions, presentations, workshops, breakouts, offsite activities, cocktail receptions, dinners, and plenty of social networking. This is the ad operations event in Europe for the year and you will not want to miss it. Attendance is limited to individuals who run or make purchasing decisions for advertising operations teams at online media owners in Europe. AdMonsters events always sell out and we encourage interested parties to register as soon as possible.
It is expected that this will be the largest and most diverse AdMonsters European conference to date. Attendance is limited to 65 senior members of the online advertising operations community.
Keynote Address: Real world convergence - an operations view
Robin Pembrooke, Group Director of Online and Interactive, Global Radio
For years, we’ve all been hearing about “digital convergence” but haven’t seen too many great examples of it and it certainly hasn’t taken off to the degree the prognosticators earlier in the decade would have had us believe. However, the iPhone and other smart phones have begun to change that and have allowed us to interact with the web in places other than our desks.
Robin Pembrooke sits in an convergence sweet spot between offline radio, digital broadcasting, and interactive and has delivered successful, real world convergence for Global Radio. Robin will take a look at what has worked for them and share what operations teams need to be doing today to be able to successfully implement, deliver, and report on a ‘beyond the browser’ campaign. The internet has finally been decoupled from traditional computers and people are listening to the radio, watching YouTube, viewing maps, and using the internet while on the go. This change has big implications for marketers and will require a whole new set of skills for online ad ops teams.
Don't miss this and 20 other sessions focused on the key issues that you face daily in your professional lives. Come and see why AdMonsters Publisher Forums are described as "invaluable" by those who attend regularly.